Finding your right Business Software Technology Stack helps you to do the right things right.
Your Business Technology Stack sets you up for growth and accelerated success. Doing the right thing is the precursor though, to doing things right. If you fly a supersonic jet plane you do not want to be a single degree of course, because on scale you just get accelerated faster to where you set your goal, not necessarily where you want to be.
Why write about biz-tech stack? Because A) it paints a picture of your bright future and B) I advocate for you to embrace software as a tool to scale your business and yourself. If you don’t see any possibility in technology making the world a better place we are not a great fit.
Software exists to make your life and the life of your team easier. Choose the right Technology Stack to automate your processes, scale yourself, focus on value creation, and have peace of mind when you finally enjoy more free time!
For growth this means you want to invest in your sales-tech stack. It basically is this implementation of tools that defines HOW TO SCALE YOURSELF AND YOUR BUSINESS. It is the technology that enables you to run a successful business on scale.
What is your Biz-tech Stack?
Every successful business makes use of the awesomeness of today's technology. In doing so it utilizes many different technologies known in its sum as its technology stack, a.k.a. solutions stack or data ecosystem.
This is your Biz-Stack.
There are "tech stacks" for marketing services "martech stacks", sales services "sales stacks" or administration stacks such as an "HR stack". Every stack is the operational sum of business processes, software, and tools a person like you needs to operate the business.
A "biz stack" is a list of all the technology services used to organize and operate a business. Because most business tools have well-known performance attributes and limitations, the tech stack hints at the overall businesses operation’s strengths and weaknesses.
You don't have to learn any programming languages to make any changes. If the results and solutions sound just like what the doctor ordered, then we will build the tech stack that is particularly useful for your business.
Most businesses are notoriously inefficient because they lack the adoption of tech at all, use old technology or limiting technology. Yet it seems most popular to rather distrust technology as a whole, than to make a conscious decision of how to use it. For you to become successful you need to change that.
This is why it is of most importance to know your problem and only then you’re ready to find out if a solution might be a good fit. It is only then in the second step that you define the tech stack for the job-to-be-done.
Where to start?
You probably don’t have go on a very long discovery process to find the best place where to start bringing technology tools to your organization when you decide to scale.
For most businesses like yours, the main goal is revenue and sales. So, let's start Customer Relationship Management (CRM) software. Because there is nothing more useless to try finding new customers and not having a system of record to catch them. Catching fish by hand gets you some, but not many and it requires skills you don't have.
Customer Relationship Software
If you don't use a CRM on a daily basis, you don't have a Relationship with your Customers
I have tested many CRMs. Provided user feedback to quite a few, and implemented different ones for different operations.
You want a CRM that has the perfect set of reliability, features and customization. And, something that is fairly quick to learn, has a clean user interface and easy to use.
If that sounds like a spreadsheet to you, that’s just as amazing.