Start with one segment to build a great experience.
Get a direction shared across your teams:
- a map that is unique to your organization and value proposition.
- a shared language of growth.
- messaging that resonates with high potential customers.
Define critical moments of success for your customers that are tied to your revenue strategy.
Usher your customers to get their job done with your product/service.
Uncover growth opportunities.
How can I reach them?
Identify the uses cases of your customers.
Refine your value proposition and develop an even stronger value proposition.
Set your infrastructure up for success: Without a strong sales funnel even Social Media Sales like LinkedIn is too expensive.
Looking for Early Adopter?
If we cannot gain insights from our real paying early adopters, we can from market research and make our best hypothesis about the customers’ value: What is the problem to be solved and how is your problem uniquely designed to solve it?
Then, bridging that gap from hypothesis about our customer (basically educated guesses based on sound market research) to actual customer insights. that is grounded in empirical data.
It's not an easy journey but super fun and totally worth it.
Growth Strategy Advisory
By identifying the greatest customer benefits and the perfect customers for it, namely the ones who actively gets the greatest benefit and can set a budget.