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Startup Growth

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Startup Growth, particularly customer-centric growth, is a strategic approach that startups adopt to ensure sustainable business expansion. It is about centering business activities and strategies around the needs and desires of the customer. This approach aims to create value for customers, thereby driving customer retention, loyalty, and ultimately, growth in the business. As Paul Graham, the co-founder of Y Combinator, famously said, 'Startups = Growth.' However, not just any growth - the kind of growth that is deeply rooted in understanding and catering to customer needs. In the context of a startup, this means focusing on building products that truly solve customer problems and improve their lives, or as Graham succinctly puts it, 'Make something people want.' This customer-centric growth is the cornerstone of successful startups and the key to creating products that resonate with customers, leading to long-term business success.

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