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Customer Research

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Understanding the buyer and getting into the customer’s mindsets to achieve growth through empathy.

When we are understanding our customer's behavior and why people buy, we can enhance our users’ experiences (CX/UX) and serve them better. By leveraging the underpinnings of consumer decision making that influence these, we can find practical applications in driving growth for both our marketing and sales strategies. The overarching goal of the "Growth Through Empathy" strategy, is to understand and connect with the customer to drive growth.

Why we buy and the cognitive bias of anchoring applied to sales and marketing.

Anchoring, the Cognitive Bias That Makes Us Rely Too Much on Initial Information

The Cognitive Bias that influences our choices because we tend to put a disproportionate weight on an initial of information.
Why we buy and the cognitive bias of priming applied to sales and marketing.

The Subtlety of Priming: Consumer Behavior for Your Sales and Marketing Strategies

The subtle art of influencing consumer choices: Use the Priming effect for Sales, Marketing, and Brand Growth
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Research

Anchoring, the Cognitive Bias That Makes Us Rely Too Much on Initial Information

The Cognitive Bias that influences our choices because we tend to put a disproportionate weight on an initial of information.
Featured
Nov 2023
•
Bastian Mx Moritz
•
7 min read
Why we buy and the cognitive bias of anchoring applied to sales and marketing.
Research

Customers: The Heart of Business Transactions

Terminology: Deciding when to use the term "customers" or "consumers"
Nov 2023
•
Bastian Mx Moritz
•
7 min read
Research

The Key Differences Between Customers, Users, and Buyers

Understanding the distinct roles of customers, users, and buyers.
Nov 2023
•
Bastian Mx Moritz
•
7 min read
4 powerful business women outside in coats
Research

The Subtlety of Priming: Consumer Behavior for Your Sales and Marketing Strategies

The subtle art of influencing consumer choices: Use the Priming effect for Sales, Marketing, and Brand Growth
Featured
Oct 2023
•
Bastian Mx Moritz
•
7 min read
Why we buy and the cognitive bias of priming applied to sales and marketing.
Research

The Framing Effect: The Art of Packaging Information in Sales and Marketing

How subtle shifts in message presentation can transform consumer decisions. Craft messages that resonate deeply with your audience, influence decisions of your prospects and drive desired outcomes for your customers.
Featured
Oct 2023
•
Bastian Mx Moritz
•
7 min read
Why we buy and the cognitive bias of framing applied to sales and marketing.
Research

Marketing and the Replication Crisis in Behavioral Science

The "replication crisis," has caused significant consternation, particularly in fields that have direct implications on public policy, business, and individual behavior, such as behavioral sciences.
Oct 2023
•
Bastian Mx Moritz
•
7 min read
Research

Decoding Business Growth: Audience Research vs. Customer Research

Understand the nuances between Audience and Customer Research, to craft more successful business strategies. Including key methodologies, examples, and actionable insights for your businesses.
Oct 2023
•
Bastian Mx Moritz
•
7 min read
Research

Adding the "Lifecycle Stage of Business" to Firmographic Segmentation

Consider introducing segmentation categories uniquely relevant to your business, like "lifecycle stages" within firmographic segmentation for a more tailored customer acquisition strategy.
Oct 2023
•
Bastian Mx Moritz
•
7 min read
Research

Decoding Personality through Twitter – The Next Frontier in Audience Analysis

New study with the largest dataset to date, to more accurately predict user personalities from tweets, paving the way for more personalized strategies in marketing, sales, and product design
Sep 2023
•
Bastian Mx Moritz
•
7 min read
Research

The FBM applied to Marketing & Sales - incl. a Case-Study

What causes behavior change? Understand the convergence of how motivation, ability, and triggers intertwine in the realm of marketing that lead to a particular behavior change
Sep 2023
•
Bastian Mx Moritz
•
7 min read
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