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Customer-centric Sales
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Discover Customer-Centric Sales: An demand-side approach that prioritizes your ideal customer's real needs and value proposition, redefining sales success. It's how your customer realize value by getting their jobs done resulting in lasting value and trust in every transaction.
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Sales
What Salespeople Can Learn from Daniel Kahneman’s "Thinking, Fast and Slow"
...and applying the principles of the process of thinking in your sales strategies
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Featured
Dec 2023
•
Bastian Mx Moritz
•
7 min read

Sales
The Magic Number 3: How to Make Your Points Stick in Presentations and Speeches
Transform your next presentation from forgettable to unforgettable by understanding how memory works. Discover key strategies backed by cognitive psychology to make your points resonate and stick.
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Nov 2023
•
Bastian Mx Moritz
•
7 min read
Sales
Using Cognitive Biases in Sales & Software Trials: Loss Aversion, the Endowment Effect, and the Scarcity Bias
Learn the psychology behind 3 key cognitive biases in sales and discover how software companies leverage them to entice you into free trials of their premium features.
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Oct 2023
•
Bastian Mx Moritz
•
7 min read
Sales
Crafting Custom Lists: The Underrated Key to Authentic Business Engagement
Discover the magic of crafting your own lists: Understand why creating your own lists, based on genuine research, is the secret weapon for businesses aiming for authentic and effective engagement.
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Oct 2023
•
Bastian Mx Moritz
•
7 min read
Sales
Mastering Ideal Customer Profiles: A Deep Dive with B2B, B2C, and a Startup Case Study
Create effective Ideal Customer Profiles that are rooted in data, feedback, and cross-functional collaboration. Explore the nuances of ICP through detailed case studies on a tech company, a consumer goods brand, and a budding startup.
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Oct 2023
•
Bastian Mx Moritz
•
7 min read
Sales
Customer-Centric Sales Drives Growth
While the typical, modern business structures designed by Peter Drucker have largely survived to this day, the role of salespeople has changed dramatically.
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Featured
Jul 2021
•
Bastian Mx Moritz
•
7 min read

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