Sort by Date
Branding

Effective Use of Case Studies in Marketing and Sales

Why case studies are effective marketing and sales tools that build trust, generate leads, and maximize your business success.
Branding
Jun 8
•
7 min read
•
Bastian Moritz
Research

Refine Your Ideal Customer Profile

Methods and frameworks for narrowing your ICP. Continuously refine as you gather more data and insights.
Customer Research
May 4
•
7 min read
•
Bastian Moritz
Surprised people
Branding

Achieve Sustainable Growth with Strategic Customer and Buyer Journeys

The Buyer's Journey versus the Customer Journey, acquisition versus retention… How each journey is crucial in winning customers and turning them into lifelong advocates.
Branding
Mar 26
•
7 min read
•
Bastian Moritz
Young Business People surprised by Customer Growth
Sales

Mastering Ideal Customer Profiles: A Deep Dive with B2B, B2C, and a Startup Case Study

Create effective Ideal Customer Profiles that are rooted in data, feedback, and cross-functional collaboration. Explore the nuances of ICP through detailed case studies on a tech company, a consumer goods brand, and a budding startup.
Customer-centric Sales
Oct 1
•
7 min read
•
Bastian Moritz
Thumbnail group of persons finding out something interesting
Opinion

Meta's Strategy of Becoming a Paid Subscription Service

Does Meta become the Netflix of Social Media?
Opinion
Nov 14
•
7 min read
•
Bastian Moritz
Gen AI

Mastering AI Prompts: How Creatives Excel Using ChatGPT

Why creatives excel in ChatGPT, balancing clarity, detail, and creativity for optimal results. The ultimate synergy between human creativity and AI?
Artificial Intelligence
Nov 12
•
7 min read
•
Bastian Moritz
Woman sitting in grass with dog waring ChatGPT golf cap
Measuring

Why is Customer Churn Important & How to Calculate Churn

Understanding customer churn is crucial for businesses, as it impacts customer retention, lifetime value, and overall profitability.
Growth Metrics
Nov 1
•
7 min read
•
Bastian Moritz
Sales

What is the Buyer’s Journey: Key to Tailored Marketing and Sales Success

By understanding what a buyer is doing and thinking at each stage, you can tailor your approaches and messages to effectively guide your buyers towards a positive decision.
Customer-centric Sales
Oct 31
•
7 min read
•
Bastian Moritz
Sales

Crafting Custom Lists: The Underrated Key to Authentic Business Engagement

Discover the magic of crafting your own lists: Understand why creating your own lists, based on genuine research, is the secret weapon for businesses aiming for authentic and effective engagement.
Customer-centric Sales
Oct 8
•
7 min read
•
Bastian Moritz
Sales

Mastering Sales Qualification: A Deep Dive from Core Frameworks to Contemporary Challenges

From foundational frameworks like BANT to emerging trends, experience theory and practice intertwined with a case study as your guide.
Customer-centric Sales
Sep 29
•
7 min read
•
Bastian Moritz
Sales

Unlock Precision Targeting: Distinguishing ICPs from Buyer Personas

The strategic world of ICPs and Buyer Personas. Learn how to transform your targeting approach with precision.
Customer-centric Sales
Sep 23
•
7 min read
•
Bastian Moritz
Sales

Sales Qualified Leads (SQL) versus Marketing Qualified Leads (MQL)

Understand the difference between an SQL and an MQL to refine your qualification and sales process.
Customer-centric Sales
Sep 21
•
7 min read
•
Bastian Moritz
Software

Elevating your Growth Initiatives with a CRM System

Emphasizing the pivotal role of CRM systems in facilitating and optimizing your growth journey.
Growth Tech Stack
Aug 30
•
7 min read
•
Bastian Moritz
smiling business man sitting at office desk with an open notebook in his hands
Software

The Value of Customer Journey Mapping for Your CRM Process Implementation

Align your customer journey with your sales pipeline and your qualification process
Growth Tech Stack
Aug 24
•
7 min read
•
Bastian Moritz
business woman in white blazer holding up and pointing at a paper with a pen
Software

Why is a CRM customer-centric? And why it supports you in your customer centric strategy.

How Customer-Relationship-Management Systems embody the essence of customer-centricity.
Growth Tech Stack
Aug 23
•
7 min read
•
Bastian Moritz
thumbnail of smiling business man with a cup of coffee in his hand
Software

Are You Truly Understanding Your Customers? The Risks of Missing Crucial Insights

Potential of customer-centric growth and the tools, like CRMs, that modern businesses are leveraging for successful growth.
Growth Tech Stack
Aug 22
•
7 min read
•
Bastian Moritz
man sitting at desk with head resting on hands looking at his computer
Software

Leveraging the Right Business Software Technology Stack for Exponential Growth

The right Business Software Technology Stack empowers you to do things right and accelerate your growth. Streamline processes, enhance productivity, and harness the power of technology to drive your company forward.
Growth Tech Stack
Apr 23
•
7 min read
•
Bastian Moritz
Grey haired lady in red business blazer sitting in front of a laptop giving a talk with a large stack of pancakes on the table
No items found.
No items found.