What Salespeople Can Learn from Daniel Kahneman’s "Thinking, Fast and Slow"

Sales in the Context of Social Media

Do Large Language Models have Cognitive Abilities?

Informational Influence and how to use it in Marketing and Sales
AI as Your Assistant: From Renaissance Workshops to Generative Intelligence

What Personal Branding is Not
This is How the Most Successful Founder Looks Like
Anchoring, the Cognitive Bias That Makes Us Rely Too Much on Initial Information

Customers: The Heart of Business Transactions
The Key Differences Between Customers, Users, and Buyers

Semantics Powers AI Language Understanding
7 Prompts for Marketing and How to Improve Them

Prompting, Guiding and Interacting with Language Models like GPT

A GPT Prompt for Emulating Writing Styles: Context, Variables, and Iterations
Privacy at a Price: How Meta's New Model Favors the Wealthy
GE's Initiative for Growth

AI Agents, GPTs and Agency, and How to Give AI Goal-orientation
What is my Data Worth to Meta, Facebook and Instagram?
Beyond Traditional AI: The Emergence of Generative Models that Innovate, Create, and Transform
Meta's Strategy of Becoming a Paid Subscription Service
The Magic Number 3: How to Make Your Points Stick in Presentations and Speeches
Mastering AI Prompts: How Creatives Excel Using ChatGPT

Avoid A/B Testing Pitfalls During BFCM and Capitalize on Proven Strategies
Writing to Drive Sales: How to Leverage the Science & Psychology to Drive Conversions & Sales
Status-quo is the Enemy of Growth: These are its 8 Tactics
The Power of Informational Influence in Marketing and Sales
Only use A/B Testing for Micro-level Strategy, not Macro Strategy
What Biden's AI Directive Means for Businesses
Why is Customer Churn Important & How to Calculate Churn
What is the Buyer’s Journey: Key to Tailored Marketing and Sales Success
The Elevator Pitch: Your 8-Second Window to Impress
ChatGPT Versions and Behavior Customizations
Use A/B Testing to Make Data-driven Decisions and Optimize Outcomes for Marketing, Product Development, Sales and Beyond
The Importance of Human-centric Content for an Effective SEO Strategy
Understanding Semantics: From Language to AI and Business Applications
Growth Strategies Besides Organic Growth
The Subtlety of Priming: Consumer Behavior for Your Sales and Marketing Strategies

The Framing Effect: The Art of Packaging Information in Sales and Marketing

Growing Your Startup Organically
Discover How to Thrive in the AI-Powered SEO Landscape
Using Cognitive Biases in Sales & Software Trials: Loss Aversion, the Endowment Effect, and the Scarcity Bias
A Digital Personal Assistant for Everyone: The AI Revolution is Gifting You a PA
The 11-Star Customer Experience: Beyond Expectations

Unlocking Business Potential with GPT: Embrace the AI Revolution for Unparalleled Growth
What is Attention without Action?
The Power of AI: Why it Inevitably is the Cornerstone of Future Business Success
Marketing and the Replication Crisis in Behavioral Science
Know Your Audience Better Than They Know Themselves
Crafting Custom Lists: The Underrated Key to Authentic Business Engagement
Decoding Business Growth: Audience Research vs. Customer Research
Adding the "Lifecycle Stage of Business" to Firmographic Segmentation
Unlock Audience-Centric Success with Perfect Message Audience Fit
Understanding the complexity of why questions… “Why questions are somewhat overdetermined.”

Seth Godin’s 5 Tips to Maximize Your Impact as a Creator in the Creator Economy
Mastering Ideal Customer Profiles: A Deep Dive with B2B, B2C, and a Startup Case Study
Mastering Sales Qualification: A Deep Dive from Core Frameworks to Contemporary Challenges
Decoding Personality through Twitter – The Next Frontier in Audience Analysis
10 Reasons Why You Must Know the Difference Between Priming – Framing – Anchoring

Unlock Precision Targeting: Distinguishing ICPs from Buyer Personas
The FBM applied to Marketing & Sales - incl. a Case-Study
Sales Qualified Leads (SQL) versus Marketing Qualified Leads (MQL)
Quality Documentation Might Just be How Tech Companys Stand out
These Words will Improve the Conversion Rates of your Salespages
The 5 Principles of Conversion Copywriting
The Story of Daniel and Mara Launching a DTC Ecommerce Brand - UPDATED!

Early Adopter are Customers, not Pilots from CIOs
Crafting a Brand to Attracts Those Ideal Clients
Positioning and Category Creation: The Startup's Blueprint for Shaping Market Landscapes

Assembling the Perfect Sales Copy: Crafting Content That Converts
Using Developer Documentation for Content Marketing
Harnessing the Long Tail: The Internet Enabled this New Frontier of Customer-Centricity

How the Jobs-To-Be-Done Theory Aligns well With the Nuances of the Customer-centricity Concept

YouTube Plans the Integration of Advanced Language and Recommender Models
An Easy to Apply Framework of "Talking to Customers"

The Strategic Impact of 'Time Spent on Page'

The Collaborative Consultancy Approach

Elevating your Growth Initiatives with a CRM System

Empathy in Business: The Cornerstone of True Customer-Centricity
What the Concept of Customer-Centricity Means

The Key Differences in Market Education and Category Creation

Crafting Categories: Positioning for Visionaries Aiming for More Than Mere Market Share

Trying to Teach Your Customers a New Way of Doing Things Takes too much Time and Money.

The Value of Customer Journey Mapping for Your CRM Process Implementation

The Strategic Advantage of VoC: Why Every Leader Should Listen to Their Customer
Why is a CRM customer-centric? And why it supports you in your customer centric strategy.

Are You Truly Understanding Your Customers? The Risks of Missing Crucial Insights

Immediate Impact vs. Perfected Presence
Salespage vs. Landingpage
Blinded by the Paycheck: When Executives Play the Fool
Landing Pages: Crafting the Ultimate Conversion Machine
AI and Sales: A 2023 Snapshot
Changing the Game: Navigating Sales in a World That Refuses to Stay Still
Founder-led Sales and Its Growth Challenges
Webflow Project Guide: Ensuring Quality from Figma to Final Site
Steering Through Shifting Investment Winds: The Customer-Centric Blueprint for Startups
Understanding Customer Value Thanks to the Founders Doing Sales
Unlock Early Growth to P/M-F with Founder-led Sales
Chris Anderson's Insights into the Long Tail
Chris Anderson's Insights into the Long Tail: The New Dynamics of Consumer Choice and Market Behavior
Chris Anderson discusses the concept of the "long tail" in the context of consumer choice, markets, and the influence of digital platforms.
To exemplify the "long tail" phenomena, he delves into how digital platforms and the internet have transformed the dynamics of choice and market behavior, highlighting both the challenges posed by this new landscape and the tools that have been innovated to address them.
Paradox of Choice: Drawing from Barry Schwartz's theory, Anderson highlights the potential pitfalls of overwhelming choice. Barry Schwartz's theory suggests that having too many choices can be paralyzing and often leads to dissatisfaction with one's final selection.
Abundance of Choice with Help: The internet offers an overwhelming number of choices. However, tools and platforms like Google and Amazon help navigate this abundance by ranking, categorizing, and curating content or products, effectively assisting consumers in making decisions.
Physical vs. Digital Marketplaces: While there might be an abundance of choices, we have inherent methods and tools to help us decide, especially online. To make this point Anderson compares the number of product choices in physical supermarkets with online platforms like Amazon.
Micro Hits: Within broader and expansive categories, there are niches that have their own "hits" or popular choices. This segmentation allows consumers to make more informed choices that align with their specific interests.
Content Creation: The rise of platforms like MySpace, YouTube, and blogging is driven not necessarily by monetary incentives. Anderson argues that the drive comes from the human desire for personal expression, reputation-building, and genuine passion.
Oligopoly in Digital Marketplaces: Addressing the digital realm, Anderson touches the dominance of a few major players in various online markets, such as Google in search, eBay in auctions, and iTunes in music. He suggested in 2007 that this dominance might be a short-term phenomenon, with more competitors emerging over time.
Brain Chesky Explains the Concept of the "Designing 7-star Customer-Experience"
Airbnb's approach embodies the customer-centric idea that businesses should not just sell products or services but should aim to create outstanding experiences that resonate emotionally, foster loyalty, and turn customers into brand advocates.
For that you need a deep understanding of your customers and a holistic view of the customer journey.
Airbnb's realization that – just like Disney – their product isn't just the app or website but the entire experience indicates a holistic view of the customer journey. Every touchpoint, online or offline, is an opportunity to delight the customer.
Watch minutes 30:33 to 36:55, to find out how Brain storyboards an 11-star AirBnB experience.
Competition Becomes Irrelevant Beyond Existing Industries
Your growth potential is limitless if you overcome the notion that you compete in a market.
With a mindset of abundance, you realize that the business universe consists of more than one kind of markets.
In Kim and Mauborgne theory two kinds of markets to be exact: red ocean markets and blue ocean markets.
Red oceans represent competitive or market competing strategies. As a red ocean player you do everything to outperform rivals and grab a bigger share of existing demand.
By contrast, if you strive for a market creating strategy, a blue ocean strategy, you create a new market that is un-competed or define a new category from a demand-side perspective.
“Most blue oceans emerge when a company alters the boundaries of an existing industry”, or as Drucker would say a type 2 innovation where you either attract a whole new group of customers or your biggest competition is non-consumption.
Lessons Learned: “When you break the bounds of existing industries, competition becomes irrelevant.”
Jeff Bezos' Biggest Fear: "Day 2"
Jeff Bezos on Fighting off "Day 2" and Avoiding Stagnation
As the founder of Amazon.com, Bezos has spent decades reminding his employees that "it's always Day 1" at Amazon.
"What does Day 2 look like?" This was a question posed to Jeff Bezos at a recent all-hands meeting that inspired his 2016 shareholder Letter.
According to Bezos, "Day 2" is synonymous with stasis, leading to irrelevance, painful decline, and ultimately, the death of a company. To stave off this fate, Bezos states that companies must retain the dynamism and customer obsession that characterizes Day 1, even as they expand.
Bezos addresses this question head-on, sharing his philosophy on how to maintain the "vitality of Day 1."
I share an analysis of Bezos's Day 1 Masterclass in maintaining a relentless focus on the customer.
Not just a music video - This is a tribute
"Tenacious D's 'Tribute' music video hits all the right notes – a comedy rock opera distilled into a bite-sized cinematic gem. Blending reality with the absurd, Jack Black and Kyle Gass channel their palpable charisma into a potent mix of hilarity and rock 'n roll reverence.
Their lively performances ignite the screen, fueling a zany narrative that seamlessly oscillates between live-action and animated sequences. It's a heady visual cocktail, perfectly poured to match the raucous rhythm of the song.
This isn't your run-of-the-mill music video; it's a captivating mini-feature that commands your attention from the first chord to the final laugh. The unexpected twist from humdrum to supernatural leaves you reeling, transforming the mundane into an unforgettable musical misadventure.
Cleverly edited, the video's pacing echoes the heartbeat of the song, each quick cut amplifying the energy while the visuals stay perfectly in sync with the lyrical rollercoaster ride.
'Tribute' is more than just a music video - it's a testament to the imaginative spirit of Tenacious D, their ability to create a visual spectacle that's as audacious and entertaining as their unforgettable sound. This is not just a music video in the world. This is... a tribute."