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Featured from The Customer Centroid

Charlie Munger Lollapalooza
The Lollapalooza Effect: Charlie Munger's Blueprint for Mastering Complex Decisions

Charlie Munger offers understanding into the multifaceted nature of human psychology which is key to navigating complex decision making

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Portrait of senior Venture Capitalist businesswoman wearing glasses, sitting in library, looking at the camera
Calculate TAM SAM SOM Realistically Bottom-up and Top-down—with Examples

How-to calculate your market size more objectively using multiple approaches to Total Addressable Market, Serviceable Available Market, and Serviceable Obtainable Market

Read article
Group of founders huddle
Blitzscaling: Accelerate Your Business Growth and Dominate the Market

Gain a deeper understanding of this growth strategy, including key aspects of how blitzscaling is done, as outlined by Reid Hoffman and Chris Yeh.

Read article
All Articles
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Sort by Date
Measuring

Growth Metrics
Jan 25
•
7 min read
•
Bastian Moritz
2025-01-25
Strategy

Stop Wasting Money on Useless Clicks and Boost Your ROI Today

How to attract qualified clicks that convert, boost your ROI, and grow your business by focusing on intent-driven strategies.
Strategic Growth
Oct 18
•
7 min read
•
Bastian Moritz
2024-10-18
Branding

Landing Pages are Conversations Between Your Customers and You

A landing page is a conversation between your visitor and your brand, grounded in universal communication patterns while simultaneously tailored through specific messaging to your visitor’s needs and motivations.
Branding
Sep 4
•
7 min read
•
Bastian Moritz
2024-09-04
Branding

Effective Use of Case Studies in Marketing and Sales

Why case studies are effective marketing and sales tools that build trust, generate leads, and maximize your business success.
Branding
Jun 8
•
7 min read
•
Bastian Moritz
2024-06-08
Sales

Lead Magnets: How-to Solve their 5 Most Difficult Challenges

By solving these key challenges you can develop lead magnets that effectively attract and convert your potential customers.
Customer-centric Sales
May 9
•
7 min read
•
Bastian Moritz
2024-05-09
professor experimenting with magnet got stuck to a model of a magnet
Research

Refine Your Ideal Customer Profile

Methods and frameworks for narrowing your ICP. Continuously refine as you gather more data and insights.
Customer Research
May 4
•
7 min read
•
Bastian Moritz
2024-05-04
Surprised people
Strategy

AIDA to Effectively Lead Prospects to Take Action

The foundational concept in the study of consumer behavior and advertising strategy to effectively lead potential customers through these stages of AIDA towards a conversion event.
Strategic Growth
Apr 18
•
7 min read
•
Bastian Moritz
2024-04-18
AIDA Captain
Strategy

The Power of the Awareness-Intent Matrix: Stages of Awareness

How to align your communication and copy with customer readiness AND awareness for improved engagement and higher conversion rates.
Strategic Growth
Apr 9
•
7 min read
•
Bastian Moritz
2024-04-09
copywriters and marketers discussing awareness-level stages
Research

The Concept and Effects of Social Proof in Marketing and Sales

Customer Research
Mar 29
•
7 min read
•
Bastian Moritz
2024-03-29
Research

The Ultimate Customer Survey Strategy: Capturing the Full Customer Journey

How conducting 2 simultaneous surveys can unlock exponential insights into your audience buyer’s and customer’s journeys.
Customer Research
Mar 26
•
7 min read
•
Bastian Moritz
2024-03-26
Research

The Rule of 3: Make Everything more Intriguing, Memorable, and Enjoyable for Your Audience

Significantly enhance the effectiveness of your communication, easier to remember, and your messages more compelling.
Customer Research
Feb 22
•
7 min read
•
Bastian Moritz
2024-02-22
Happy Family with Triplets
Strategy

Writing to Drive Sales: How to Leverage the Science & Psychology to Drive Conversions & Sales

A conversion-focused copywriting strategy combines the principles of psychology, behavioral science, and compelling storytelling to resonate with your target audience of one and drive them towards the intended conversion.
Strategic Growth
Nov 6
•
7 min read
•
Bastian Moritz
2023-11-06
a group of amazed conversion copywriters
Sales

Introduction to Demand Generation

Demand generation is a key aspect of marketing that involves a deeper engagement you’re your potential customers to cultivate an enduring interest and need.
Customer-centric Sales
Dec 21
•
7 min read
•
Bastian Moritz
2023-12-21
Sales

What Salespeople Can Learn from Daniel Kahneman’s "Thinking, Fast and Slow"

...and applying the principles of the process of thinking in your sales strategies
Customer-centric Sales
Nov 28
•
7 min read
•
Bastian Moritz
2023-11-28
Nobel Prize Winner Daniel Kahneman explaining
Research

Anchoring, the Cognitive Bias That Makes Us Rely Too Much on Initial Information

The Cognitive Bias that influences our choices because we tend to put a disproportionate weight on an initial of information.
Customer Research
Sep 26
•
7 min read
•
Bastian Moritz
2023-09-26
Why we buy and the cognitive bias of anchoring applied to sales and marketing.
Measuring

Avoid A/B Testing Pitfalls During BFCM and Capitalize on Proven Strategies

A common strategy in e-commerce and digital marketing is for businesses to focus on maximizing returns during peak shopping seasons by implementing their most effective strategies.
Growth Metrics
Nov 10
•
7 min read
•
Bastian Moritz
2023-11-10
Strategy

The Power of Informational Influence in Marketing and Sales

What is “Informational influence?” and how to leverage expert insights and group consensus to boost your marketing and sales strategies.
Strategic Growth
Nov 4
•
7 min read
•
Bastian Moritz
2023-11-04
Sales

What is the Buyer’s Journey: Key to Tailored Marketing and Sales Success

By understanding what a buyer is doing and thinking at each stage, you can tailor your approaches and messages to effectively guide your buyers towards a positive decision.
Customer-centric Sales
Oct 31
•
7 min read
•
Bastian Moritz
2023-10-31
Measuring

Use A/B Testing to Make Data-driven Decisions and Optimize Outcomes for Marketing, Product Development, Sales and Beyond

A/B testing to make informed decisions, reduce guesswork, and optimize outcomes through experimentation and data-driven decision-making.
Growth Metrics
Oct 28
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7 min read
•
Bastian Moritz
2023-10-28
Strategy

The Importance of Human-centric Content for an Effective SEO Strategy

Effectiveness of SEO Strategies and Human-Centric Content with the 3-Step SEO Strategy—audience, distribution, optimization— striking the perfect balance between authentic, human-centric content and powerful SEO strategies.
Strategic Growth
Oct 23
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7 min read
•
Bastian Moritz
2023-10-23
Research

The Framing Effect: The Art of Packaging Information in Sales and Marketing

How subtle shifts in message presentation can transform consumer decisions. Craft messages that resonate deeply with your audience, influence decisions of your prospects and drive desired outcomes for your customers.
Customer Research
Sep 24
•
7 min read
•
Bastian Moritz
2023-09-24
Why we buy and the cognitive bias of framing applied to sales and marketing.
Software

Discover How to Thrive in the AI-Powered SEO Landscape

Understanding the convergence of AI and emerging search platforms. Equip your brand for today and future-proof for the AI-centric world ahead.
Growth Tech Stack
Oct 22
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7 min read
•
Bastian Moritz
2023-10-22
Sales

Using Cognitive Biases in Sales & Software Trials: Loss Aversion, the Endowment Effect, and the Scarcity Bias

Learn the psychology behind 3 key cognitive biases in sales and discover how software companies leverage them to entice you into free trials of their premium features.
Customer-centric Sales
Oct 20
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7 min read
•
Bastian Moritz
2023-10-20
Strategy

What is Attention without Action?

How to not just capture attention but also channel it into impactful actions, setting the stage for marketing and sales success.
Strategic Growth
Oct 14
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7 min read
•
Bastian Moritz
2023-10-14
Sales

Crafting Custom Lists: The Underrated Key to Authentic Business Engagement

Discover the magic of crafting your own lists: Understand why creating your own lists, based on genuine research, is the secret weapon for businesses aiming for authentic and effective engagement.
Customer-centric Sales
Oct 8
•
7 min read
•
Bastian Moritz
2023-10-08
Branding

Unlock Audience-Centric Success with Perfect Message Audience Fit

Message Audience Fit, the key to ensuring your brand's voice resonates in today's crowded marketplace. Learn how to craft audience-centric messages that not only reach but truly connect.
Branding
Oct 5
•
7 min read
•
Bastian Moritz
2023-10-05
Sales

Mastering Sales Qualification: A Deep Dive from Core Frameworks to Contemporary Challenges

From foundational frameworks like BANT to emerging trends, experience theory and practice intertwined with a case study as your guide.
Customer-centric Sales
Sep 29
•
7 min read
•
Bastian Moritz
2023-09-29
Research

Decoding Personality through Twitter – The Next Frontier in Audience Analysis

New study with the largest dataset to date, to more accurately predict user personalities from tweets, paving the way for more personalized strategies in marketing, sales, and product design
Customer Research
Sep 28
•
7 min read
•
Bastian Moritz
2023-09-28
Strategy

10 Reasons Why You Must Know the Difference Between Priming – Framing – Anchoring

How to gain a clear understanding of the differences priming, framing, and anchoring so you can craft more impactful, resonant, and effective marketing and sales strategies.
Strategic Growth
Sep 25
•
7 min read
•
Bastian Moritz
2023-09-25
Visualization of the cognitive biases of priming, framing, and anchoring
Research

The FBM applied to Marketing & Sales - incl. a Case-Study

What causes behavior change? Understand the convergence of how motivation, ability, and triggers intertwine in the realm of marketing that lead to a particular behavior change
Customer Research
Sep 22
•
7 min read
•
Bastian Moritz
2023-09-22
Sales

These Words will Improve the Conversion Rates of your Salespages

Power Words are psychological triggers. They evoke emotion, create urgency, and spark curiosity.
Customer-centric Sales
Sep 19
•
7 min read
•
Bastian Moritz
2023-09-19
Strategy

The 5 Principles of Conversion Copywriting

Conversion Copywriting is the practice of writing content with the primary goal of encouraging readers to take a specific action.
Strategic Growth
Sep 18
•
7 min read
•
Bastian Moritz
2023-09-18
Sales

Assembling the Perfect Sales Copy: Crafting Content That Converts

Create compelling sales copy by strategically understanding your audience to turn prospects into loyal customers.
Customer-centric Sales
Sep 13
•
7 min read
•
Bastian Moritz
2023-09-13
Measuring

The Strategic Impact of 'Time Spent on Page'

While "time spent on page" is can be a valuable metric, it's essential to interpret it in the context of other metrics and the specific nature of your content.
Growth Metrics
Sep 2
•
7 min read
•
Bastian Moritz
2023-09-02
business woman looking at page in black folder
Software

Landing Pages: Crafting the Ultimate Conversion Machine

High-converting landing pages. Techniques that make visitors click and strategies that turn visitors into customers.
Growth Tech Stack
Aug 18
•
7 min read
•
Bastian Moritz
2023-08-18

A Framework for Conducting New Revenue Sprint Reviews

The framework is designed for rapid iteration and learning, enabling sales teams to fine-tune their approach based on data-driven insights. The goal is to generate actionable outcomes that refine both targeting and messaging to maximize new revenue potential.
Jun 26
•
7 min read
•
Bastian Moritz
2022-06-26
Startup Growth
Bastian Moritz
Bastian Moritz
•
Startup Growth
•
March 12, 2024
2024-03-12

The Best Startup Job Ad in the World

Arguably the best job ad in the world? Comes from Extropic in a very straightforward way.

"Yes, but Bastian, a sexy startup has no shortage of skilled specialists".

It's not a sexy ad either.

Because, curious people want to work on interesting problems - not on boring tasks that a computer could do but you refused to invest in.

And how do you spark curiosity?

By making an engaging video.

A good video has nothing to do with effects, VFX and SFX, or quick cuts that make you and your applicants feel nauseated as if you've just been on a rollercoaster.

A good video needs a compelling theme.

A theme that captivates its target audience AND people who think "Oh, Charlie might be interested in this topic and they probably haven't heard of it yet so I am going to tell them about it…"

"That's an exciting topic!", even I thought to myself, who understands nothing of what the founders are discussing. Even though we were once invited by the researchers at Fraunhofer IAF to find out first-hand how research is being conducted at the bleeding-edge of III-V semiconductors. So yes, I may know a bit more about semiconductors than the average person on the interwebs. But I didn't study physics, computer science nor electrical engineering.

“A good video is all about an interesting topic told well and without cliches,” as Niko likes to say.

How do you make a great video?

IMHO: The easiest way is to simply explain it.

Explain it to an interested layperson.

Just like Guillaume Verdon and Trevor McCourt explain it to Garry Tan. Garry is asking these questions that we’d like to ask Guillaume and Trevor ourselves. And questions that the right applicant might be able to ask them very soon themselves.

The entire video leads with “what ground-breaking thing is going on here?”

Not the fact that they're going from stealth startup to launch.

Not the fact that Verdon’s anonymous X account had been "doxed" by the New York Times.

But the fact that they were able to keep my attention for 10 minutes, despite it quickly became clear that it was a recruitment video, makes it... arguably the best job ad in the world.

Last week I talked about the best product demo in the world.

This week I talked about the best job ad in the world.

If you don't want to miss anything "best in the world", subscribe now and click the like button.

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David Deutsch Using Artificial Intelligence
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The Customer Journey versus the Buyer Journey
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The Mere Exposure Effect in Marketing and Sales
Cognitive Dissonance in Marketing and Sales
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