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Customer Research

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Understanding the buyer and getting into the customer’s mindsets to achieve growth through empathy.

When we are understanding our customer's behavior and why people buy, we can enhance our users’ experiences (CX/UX) and serve them better. By leveraging the underpinnings of consumer decision making that influence these, we can find practical applications in driving growth for both our marketing and sales strategies. The overarching goal of the "Growth Through Empathy" strategy, is to understand and connect with the customer to drive growth.

Calculate TAM SAM SOM Realistically Bottom-up and Top-down—with Examples

How-to calculate your market size more objectively using multiple approaches to Total Addressable Market, Serviceable Available Market, and Serviceable Obtainable Market

What are the Audience Research Methods to Inform Your Customer-centric Strategy?

Tailor your sales & marketing strategies effectively with audience research methods that help you understand the characteristics, needs, and preferences of your target audience.
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Research

Calculate TAM SAM SOM Realistically Bottom-up and Top-down—with Examples

How-to calculate your market size more objectively using multiple approaches to Total Addressable Market, Serviceable Available Market, and Serviceable Obtainable Market
Customer Research
Apr 2024
•
7 min read
•
Bastian Moritz
Research

What are the Audience Research Methods to Inform Your Customer-centric Strategy?

Tailor your sales & marketing strategies effectively with audience research methods that help you understand the characteristics, needs, and preferences of your target audience.
Customer Research
Apr 2024
•
7 min read
•
Bastian Moritz
Research

Strategies of Rhetoric that Classify your Appeal to your Audience

The tools that shape how your message is received and impact your ability to influence opinions and actions.
Customer Research
Mar 2024
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7 min read
•
Bastian Moritz
Research

The Concept and Effects of Social Proof in Marketing and Sales

Customer Research
Mar 2024
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7 min read
•
Bastian Moritz
Research

The Ultimate Customer Survey Strategy: Capturing the Full Customer Journey

How conducting 2 simultaneous surveys can unlock exponential insights into your audience buyer’s and customer’s journeys.
Customer Research
Mar 2024
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7 min read
•
Bastian Moritz
Research

The Dangers of the Dark Triadic Rule

When to break away from the powerful Rule of 3 to improve communication and critical thinking.
Customer Research
Feb 2024
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7 min read
•
Bastian Moritz
Research

The Rule of 3: Make Everything more Intriguing, Memorable, and Enjoyable for Your Audience

Significantly enhance the effectiveness of your communication, easier to remember, and your messages more compelling.
Customer Research
Feb 2024
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7 min read
•
Bastian Moritz
Research

The Strategic Use of Repeated Exposure and the Phenomenon of Familiarity

The mere exposure effect plays a significant role in shaping consumer decisions, influencing marketing strategies, and driving business growth.
Customer Research
Feb 2024
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7 min read
•
Bastian Moritz
Research

Effectively Leveraging Cognitive Dissonance in Marketing and Sales

How we can craft messages and strategies that carefully induce and resolve dissonance, guiding consumers toward desired outcomes
Customer Research
Feb 2024
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7 min read
•
Bastian Moritz
Research

The Psychology of Reciprocity: Strategies to Leverage Reciprocity in Business

Reciprocity in business is about creating a harmonious exchange of value, the dance of give-and-take that builds trust, fosters loyalty, and drives growth.
Customer Research
Jan 2024
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7 min read
•
Bastian Moritz
Research

Attract Better Leads With ICPs in Marketing

Attract high-quality leads that are a good fit for your business
Customer Research
Jan 2024
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7 min read
•
Bastian Moritz
Research

Anchoring, the Cognitive Bias That Makes Us Rely Too Much on Initial Information

The Cognitive Bias that influences our choices because we tend to put a disproportionate weight on an initial of information.
Customer Research
Nov 2023
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7 min read
•
Bastian Moritz
Research

Customers: The Heart of Business Transactions

Terminology: Deciding when to use the term "customers" or "consumers"
Customer Research
Nov 2023
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7 min read
•
Bastian Mx Moritz
Research

The Key Differences Between Customers, Users, and Buyers

Understanding the distinct roles of customers, users, and buyers.
Customer Research
Nov 2023
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7 min read
•
Bastian Mx Moritz
Research

The Subtlety of Priming: Consumer Behavior for Your Sales and Marketing Strategies

The subtle art of influencing consumer choices: Use the Priming effect for Sales, Marketing, and Brand Growth
Customer Research
Oct 2023
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7 min read
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Bastian Mx Moritz
Research

The Framing Effect: The Art of Packaging Information in Sales and Marketing

How subtle shifts in message presentation can transform consumer decisions. Craft messages that resonate deeply with your audience, influence decisions of your prospects and drive desired outcomes for your customers.
Customer Research
Oct 2023
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7 min read
•
Bastian Mx Moritz
Research

Marketing and the Replication Crisis in Behavioral Science

The "replication crisis," has caused significant consternation, particularly in fields that have direct implications on public policy, business, and individual behavior, such as behavioral sciences.
Customer Research
Oct 2023
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7 min read
•
Bastian Mx Moritz
Research

Decoding Business Growth: Audience Research vs. Customer Research

Understand the nuances between Audience and Customer Research, to craft more successful business strategies. Including key methodologies, examples, and actionable insights for your businesses.
Customer Research
Oct 2023
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7 min read
•
Bastian Mx Moritz
Research

Adding the "Lifecycle Stage of Business" to Firmographic Segmentation

Consider introducing segmentation categories uniquely relevant to your business, like "lifecycle stages" within firmographic segmentation for a more tailored customer acquisition strategy.
Customer Research
Oct 2023
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7 min read
•
Bastian Mx Moritz
Research

Decoding Personality through Twitter – The Next Frontier in Audience Analysis

New study with the largest dataset to date, to more accurately predict user personalities from tweets, paving the way for more personalized strategies in marketing, sales, and product design
Customer Research
Sep 2023
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7 min read
•
Bastian Mx Moritz
Research

The FBM applied to Marketing & Sales - incl. a Case-Study

What causes behavior change? Understand the convergence of how motivation, ability, and triggers intertwine in the realm of marketing that lead to a particular behavior change
Customer Research
Sep 2023
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7 min read
•
Bastian Mx Moritz
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