Sort by Date![](/assets/images/calculate-tam-sam-som-market.webp)
![](/assets/images/audience-research.webp)
![](/assets/images/market-research-riding-mega-trends.webp)
![]()
![]()
![](https://uploads-ssl.webflow.com/64b4f02eddf351bc76bc82e2/64b532ce179f122a443a9f70_at-the-customer-for-the-customer-youtube.webp)
Research
Calculate TAM SAM SOM Realistically Bottom-up and Top-down—with Examples
How-to calculate your market size more objectively using multiple approaches to Total Addressable Market, Serviceable Available Market, and Serviceable Obtainable Market
Customer Research
Apr 21
•
7 min read
•
Bastian Moritz
2024-04-21
![](/assets/images/calculate-tam-sam-som-market.webp)
Research
What are the Audience Research Methods to Inform Your Customer-centric Strategy?
Tailor your sales & marketing strategies effectively with audience research methods that help you understand the characteristics, needs, and preferences of your target audience.
Customer Research
Apr 1
•
7 min read
•
Bastian Moritz
2024-04-01
![](/assets/images/audience-research.webp)
Strategy
Success Inevitable: Riding the Wave of Mega Trends Pulls You Forward
Even if you ride the tidal waves of Mega Trends on a wooden barndoor you’ll likely be a super successful surfer out there. All you have to manage is to stay on the wave at all cost.
Strategic Growth
Mar 11
•
7 min read
•
Bastian Moritz
2024-03-11
![](/assets/images/market-research-riding-mega-trends.webp)
Sales
Crafting Custom Lists: The Underrated Key to Authentic Business Engagement
Discover the magic of crafting your own lists: Understand why creating your own lists, based on genuine research, is the secret weapon for businesses aiming for authentic and effective engagement.
Customer-centric Sales
Oct 8
•
7 min read
•
2023-10-08
Research
Adding the "Lifecycle Stage of Business" to Firmographic Segmentation
Consider introducing segmentation categories uniquely relevant to your business, like "lifecycle stages" within firmographic segmentation for a more tailored customer acquisition strategy.
Customer Research
Oct 6
•
7 min read
•
2023-10-06
Sales
GE's Initiative for Growth
A creative and practical market map and customer-needs segmentation is an important factor in growing revenue
Customer-centric Sales
Feb 5
•
7 min read
•
Bastian Moritz
2022-02-05
![](https://uploads-ssl.webflow.com/64b4f02eddf351bc76bc82e2/64b532ce179f122a443a9f70_at-the-customer-for-the-customer-youtube.webp)
No items found.
No items found.