All stories about the Topic

Customer-centric Sales

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Customer-centric sales and distribution means seeing sales not just as a transaction, but as an ongoing process of building and maintaining relationships with the demand-side.

Companies that successfully implement these well-established approaches - with a combination of technology, processes and a customer-focused corporate culture - benefit from improved customer relationships and long-term business success.