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Featured from The Customer Centroid

Charlie Munger Lollapalooza
The Lollapalooza Effect: Charlie Munger's Blueprint for Mastering Complex Decisions

Charlie Munger offers understanding into the multifaceted nature of human psychology which is key to navigating complex decision making

Read article
Portrait of senior Venture Capitalist businesswoman wearing glasses, sitting in library, looking at the camera
Calculate TAM SAM SOM Realistically Bottom-up and Top-down—with Examples

How-to calculate your market size more objectively using multiple approaches to Total Addressable Market, Serviceable Available Market, and Serviceable Obtainable Market

Read article
Group of founders huddle
Blitzscaling: Accelerate Your Business Growth and Dominate the Market

Gain a deeper understanding of this growth strategy, including key aspects of how blitzscaling is done, as outlined by Reid Hoffman and Chris Yeh.

Read article
All Articles
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Sort by Date
Gen AI

The Best Prompt for Getting Proper Translation of Any Text

This translator prompt includes everything from cultural context to idiomatic expressions. This makes it more comprehensive and effective at ensuring high-quality translations.
Artificial Intelligence
Mar 22
•
7 min read
•
Bastian Moritz
2025-03-22
Gen AI

How AI Challenges Assumptions and Fuels Innovation for Seth Godin: Bridge Thinking Gaps & Generate Ideas

“AI is the biggest leap since the invention of electricity”: How Seth Godin leverages AI for honest self-reflection, uncovering insights, and fostering innovation.
Artificial Intelligence
Nov 16
•
7 min read
•
Bastian Moritz
2024-11-16
Sales

Day Trading Attention: A Discussion with ChatGPT

A discussion about the deep strategic foundations, to capitalize on market fluctuations to attract and engage users continuously.
Customer-centric Sales
May 19
•
7 min read
•
Bastian Moritz
2024-05-19
Research

Strategies of Rhetoric that Classify your Appeal to your Audience

The tools that shape how your message is received and impact your ability to influence opinions and actions.
Customer Research
Mar 29
•
7 min read
•
Bastian Moritz
2024-03-29
Gen AI

Manage Revisions of Your Articles Across Languages with ChatGPT

Precision and Clarity in Multilingual Articles: Manage Revisions and Comparisons
Artificial Intelligence
Mar 9
•
7 min read
•
Bastian Moritz
2024-03-09
Gen AI

How-to Convert Your Exported ChatGPT Conversations to use with Obsidian

This Beginner-level documentation provides a comprehensive guide for converting exported ChatGPT conversation data into Markdown files for use with i.e. Obsidian.
Artificial Intelligence
Feb 24
•
7 min read
•
Bastian Moritz
2024-02-24
Laptop screen with download window ChatGPT and Obsidian logos
Opinion

Great Writing on the Internet is like Makeup in Real Life

How carefully crafted words can enhance, transform, and communicate.
Opinion
Feb 9
•
7 min read
•
Bastian Moritz
2024-02-09
Writer sitting at desk in front of bookshelf with typewriter
Research

Attract Better Leads With ICPs in Marketing

Attract high-quality leads that are a good fit for your business
Customer Research
Jan 4
•
7 min read
•
Bastian Moritz
2024-01-04
Thumbnail group of persons finding out something interesting
Sales

Sales in the Context of Social Media

A curated anthology of HubSpot's top blog posts on social selling. Learn how to effectively connect and sell in in the evolving world of social media-driven commerce.
Customer-centric Sales
Dec 5
•
7 min read
•
Bastian Moritz
2023-12-05
Diverse group of adults standing in front of a blackboard, jointly focused on smartphones.
Gen AI

AI as Your Assistant: From Renaissance Workshops to Generative Intelligence

For the modern business thinker, entrepreneur, or innovator, embracing AI as a collaborator can redefine the boundaries of what's possible. It's not about replacing the human touch but enhancing it.
Artificial Intelligence
Oct 12
•
7 min read
•
Bastian Moritz
2023-10-12
Thumbnail of Renaissance Workshop
Gen AI

This is How the Most Successful Founder Looks Like

This is How the Most Successful Founder Looks Like
Artificial Intelligence
Nov 27
•
7 min read
•
Bastian Moritz
2023-11-27
Gen AI

7 Prompts for Marketing and How to Improve Them

Prompt engineering is a powerful tool for useful responses from AI, certain common mistakes can hinder its effectiveness.
Artificial Intelligence
Nov 23
•
7 min read
•
Bastian Moritz
2023-11-23
Woman with Dog in Pool asking for dog to bring toy - Thumbnail Common Mistakes in Prompt Enginering
Gen AI

Beyond Traditional AI: The Emergence of Generative Models that Innovate, Create, and Transform

The essence of Generative AI, its distinction from traditional AI, and its transformative impact across various sectors.
Artificial Intelligence
Nov 15
•
7 min read
•
Bastian Moritz
2023-11-15
Sales

The Magic Number 3: How to Make Your Points Stick in Presentations and Speeches

Transform your next presentation from forgettable to unforgettable by understanding how memory works. Discover key strategies backed by cognitive psychology to make your points resonate and stick.
Customer-centric Sales
Nov 13
•
7 min read
•
Bastian Moritz
2023-11-13
Gen AI

Mastering AI Prompts: How Creatives Excel Using ChatGPT

Why creatives excel in ChatGPT, balancing clarity, detail, and creativity for optimal results. The ultimate synergy between human creativity and AI?
Artificial Intelligence
Nov 12
•
7 min read
•
Bastian Moritz
2023-11-12
Woman sitting in grass with dog waring ChatGPT golf cap
Strategy

The Importance of Human-centric Content for an Effective SEO Strategy

Effectiveness of SEO Strategies and Human-Centric Content with the 3-Step SEO Strategy—audience, distribution, optimization— striking the perfect balance between authentic, human-centric content and powerful SEO strategies.
Strategic Growth
Oct 23
•
7 min read
•
Bastian Moritz
2023-10-23
Gen AI

Unlocking Business Potential with GPT: Embrace the AI Revolution for Unparalleled Growth

The transformative power of GPTs and Large Language Models in the business world: How this AI revolution is redefining efficiency, customer experiences, and innovative growth opportunities.
Artificial Intelligence
Oct 16
•
7 min read
•
Bastian Moritz
2023-10-16
Gen AI

The Power of AI: Why it Inevitably is the Cornerstone of Future Business Success

How AI is reshaping industries, mirroring the digital revolution of the late 20th century, and learn why it's imperative for modern businesses to adapt now.
Artificial Intelligence
Oct 10
•
7 min read
•
Bastian Moritz
2023-10-10
woman embracing dogs one having an OpenAI ChatGPT cap
Strategy

Know Your Audience Better Than They Know Themselves

The power of audience empathy and the bottom-line impact of knowing your audience. A strategy to foster profound audience understanding and elevating brand perception.
Strategic Growth
Oct 9
•
7 min read
•
Bastian Moritz
2023-10-09
Group of professionals surprised
Branding

Seth Godin’s 5 Tips to Maximize Your Impact as a Creator in the Creator Economy

You’re already putting effort into your work so let’s look into how to have more impact. Discover Seth Godin's 5 transformative tips and thrive as a Creator
Branding
Oct 2
•
7 min read
•
Bastian Moritz
2023-10-02
Research

Decoding Personality through Twitter – The Next Frontier in Audience Analysis

New study with the largest dataset to date, to more accurately predict user personalities from tweets, paving the way for more personalized strategies in marketing, sales, and product design
Customer Research
Sep 28
•
7 min read
•
Bastian Moritz
2023-09-28
Strategy

Quality Documentation Might Just be How Tech Companys Stand out

Well-crafted developer documentation emerges as a strategic asset influencing purchase decisions in a competitive market.
Strategic Growth
Sep 20
•
7 min read
•
Bastian Moritz
2023-09-20
Strategy

Using Developer Documentation for Content Marketing

The strategic impact of using docs for your content marketing
Strategic Growth
Sep 11
•
7 min read
•
Bastian Moritz
2023-09-11
Youtube

Immediate Impact vs. Perfected Presence

The digital age favors the proactive: Publish now. Real-time feedback, gain momentum, and adapt in a live arena.
YouTube
Aug 21
•
7 min read
•
Bastian Moritz
2023-08-21
Branding

The Best Blogpost In The World -- A Pastiche of "Tribute"

This is not the greatest blog post in the world, no. This is just a tribute. Couldn't remember the greatest blog post in the world, no, no. This is a tribute, oh, to the greatest blog post in the world.
Branding
Jun 26
•
7 min read
•
Bastian Moritz
2023-06-26
Opinion
Bastian Moritz
Bastian Moritz
•
Opinion
•
February 17, 2024
2024-02-17

Making of/up New Rules

I'm trying my hand at a new format called #NewRules on Social.

It stems from a new content strategy and my need to hone my writing and observation skills.

We all come across these absurdities, contradictions and things that trigger emotions in us.

We can ridicule them, ignore them or get angry about them.

Or we can address them with a blend of comedy and commentary and a call to action.

And in doing so, call for concrete changes in society at large or in our own behaviors and actions.

Branding
Bastian Moritz
Bastian Moritz
•
Branding
•
January 8, 2024
2024-01-08

Analyzing Colin and Samir Most Viewed Video Ever

The success of Colin and Samir's most viewed video is rooted in a deep understanding of platform-specific dynamics, a focus on engagement through conversation, and leveraging cross-platform insights for content optimization.

This strategy can be a valuable guide for you if you are looking to enhance their content strategy across various social media platforms.

Our Instagram Reel about the new Ray-Ban Meta glasses was shared 1,082,464 times and became our most viewed video ever with 59.2M views.

View this post on Instagram

A post shared by Colin and Samir (@colinandsamir)

We increased our focus on Instagram this year, specifically with Reels. The built-in messaging aspect of Instagram makes the platform inherently more conversational and our videos more shareable. The IG DM allows for videos to operate as units of conversation, which is very different from Shorts / TikToks. Even when we had a big episode on YouTube, we’d look to Instagram (and TikTok) to see what people were saying about it.

Let's break it down to highlight key elements of your content strategy, which can be shared as advice:

1. Platform-Specific Focus

Strategy: Concentrating efforts on Instagram Reels.

Why It Works: Instagram's format is inherently more conversational than other platforms like YouTube Shorts or TikTok. The ease of sharing and the direct messaging feature on Instagram enhances the shareability and engagement of your content.

2. Utilizing Built-In Features for Engagement

Strategy: Leveraging Instagram's direct messaging (DM) feature.

Why It Works: The DM feature turns videos into conversational units, making them more personal and engaging. This approach differs from other platforms where content is typically consumed more passively.

3. Cross-Platform Analysis for Audience Insights

Strategy: Using Instagram and TikTok to gauge audience reactions to YouTube content.

Why It Works: This allows for a more holistic understanding of audience preferences and perceptions, which can inform content creation across all platforms.

4. Content as Conversation

Strategy: Creating content that serves as a starting point for conversations.

Why It Works: This approach fosters community engagement and encourages sharing, as people are more likely to share content that they find conversation-worthy.

5. Understanding Platform Dynamics

Strategy: Recognizing and utilizing the unique dynamics of each platform.

Why It Works: Different platforms cater to different audience behaviors and preferences. Tailoring content to fit the platform ensures higher engagement and relevance.

---

Be open to experiment with creative and understand the algorithms and how they are designed to enhance user engagement by showing content that is likely to interest each individual user, leading to a personalized experience.

Does your content provide value to the user base of the platform you use?

And does it serve a specific audience within that user base?

Growth Tech Stack
Bastian Moritz
Bastian Moritz
•
Growth Tech Stack
•
November 26, 2023
2023-11-26

The Most Successful Founder

The "make it more" trend with generative AI is super addictive and fun.

Try yourself and share with your friends.

Make sure to use DALL-E not just ChatGPT.

‍

Also, my second try took an even more interesting  turn: GPT-4 venturing on transcendent paths to discuss what success looks beyond the superlatives.

Startup Growth
Bastian Moritz
Bastian Moritz
•
Startup Growth
•
March 12, 2024
2024-03-12

The Best Startup Job Ad in the World

Arguably the best job ad in the world? Comes from Extropic in a very straightforward way.

"Yes, but Bastian, a sexy startup has no shortage of skilled specialists".

It's not a sexy ad either.

Because, curious people want to work on interesting problems - not on boring tasks that a computer could do but you refused to invest in.

And how do you spark curiosity?

By making an engaging video.

A good video has nothing to do with effects, VFX and SFX, or quick cuts that make you and your applicants feel nauseated as if you've just been on a rollercoaster.

A good video needs a compelling theme.

A theme that captivates its target audience AND people who think "Oh, Charlie might be interested in this topic and they probably haven't heard of it yet so I am going to tell them about it…"

"That's an exciting topic!", even I thought to myself, who understands nothing of what the founders are discussing. Even though we were once invited by the researchers at Fraunhofer IAF to find out first-hand how research is being conducted at the bleeding-edge of III-V semiconductors. So yes, I may know a bit more about semiconductors than the average person on the interwebs. But I didn't study physics, computer science nor electrical engineering.

“A good video is all about an interesting topic told well and without cliches,” as Niko likes to say.

How do you make a great video?

IMHO: The easiest way is to simply explain it.

Explain it to an interested layperson.

Just like Guillaume Verdon and Trevor McCourt explain it to Garry Tan. Garry is asking these questions that we’d like to ask Guillaume and Trevor ourselves. And questions that the right applicant might be able to ask them very soon themselves.

The entire video leads with “what ground-breaking thing is going on here?”

Not the fact that they're going from stealth startup to launch.

Not the fact that Verdon’s anonymous X account had been "doxed" by the New York Times.

But the fact that they were able to keep my attention for 10 minutes, despite it quickly became clear that it was a recruitment video, makes it... arguably the best job ad in the world.

Last week I talked about the best product demo in the world.

This week I talked about the best job ad in the world.

If you don't want to miss anything "best in the world", subscribe now and click the like button.

Artificial Intelligence
Bastian Moritz
Bastian Moritz
•
Artificial Intelligence
•
March 6, 2024
2024-03-06

Creating a Custom GPT Phonetic Alphabet

Creating a Custom GPT: See how easy it is to create a Custom GPT yourself!

Taking the use case of a phonetic spelling application as an example to create a Custom GPT that you can use as your personal assistant.

BTW, you know what a fun prompt for the “Phonetic Speller” Custom GPT is?

Do you say "gif" or "gif"?

It told me that “[…] the creator of the GIF format, Steve Wilhite, has stated that the correct pronunciation is with a soft "g" (/dʒɪf/), like "jiff".”

I guess the longstanding debate over its pronunciation settled then?

Can somebody please fact check that?

For the entire instructions see Custom GPT documentation here.

Watch the video on YouTube and subscribe for more builds.

Artificial Intelligence
Bastian Moritz
Bastian Moritz
•
Artificial Intelligence
•
February 15, 2024
2024-02-15

Sora text-to-video by OpenAI

The new text-to-video AI model from OpenAI is capable of generating up to minute-long videos from text prompts, including complex scenes with accurate details and emotions.

Sora understands interactions in the physical world, but for now it has limitations, such as difficulties with physics simulation and specific cause-effect scenarios.

Despite these challenges, Sora represents a significant advancement in AI's ability to create dynamic and interactive video content.

Startup Growth
Bastian Moritz
Bastian Moritz
•
Startup Growth
•
February 10, 2024
2024-02-10

YC Partner Lightcone Podcast

Deep Inside the Minds of YC Leadership

Listening to the new YC Partner Podcast feels like being a fly on the wall within the pulsating heart of Silicon Valley.

It's as if you're privy to the very essence of the moment, tuning into conversations that resonate with the immediacy of the now.

The discussions unfurl topics that have likely been thoroughly explored in similar circles, hinting at a familiarity and depth only insiders possess.

Yes, the dialogue is moderated, and to the participants, it might tread over well-worn paths.

Yet, what captivates us are the underlying principles they navigate, principles that echo Paul Graham's essays and the inevitable intersection of business minds and administrative forces—highlighting a path to success that doesn't always necessitate their early involvement. Success, they imply, can be as simple as creating something remarkable.

YC has a long standing history shared their knowledge not just in essays and YC Startupschool and Garry Tan becoming a YouTuber.

But this time is different. It feels much more like in the present, they are talking about the now and the principles are the underlying truths, not the stars of the show. It seems they have become a media company not just a school where they as the professors graduate their students with a multi-million dollar evaluation on Demo Day.

This essence of being that proverbial fly, listening in on conversations that flow as naturally to them as breathing, offers a unique perspective.

It's exhilarating to be part of a dialogue that embodies the optimism of a generational shift, the dawn of the AI Age.

This confidence, this shared optimism, provides a comforting reassurance that my own aspirations aren't misplaced, even if they seem to be navigating the future with a six-month lead.

Strategic Growth
Bastian Moritz
Bastian Moritz
•
Strategic Growth
•
September 10, 2023
2023-09-10

Chris Anderson's Insights into the Long Tail

Chris Anderson's Insights into the Long Tail: The New Dynamics of Consumer Choice and Market Behavior

Chris Anderson discusses the concept of the "long tail" in the context of consumer choice, markets, and the influence of digital platforms.

To exemplify the "long tail" phenomena, he delves into how digital platforms and the internet have transformed the dynamics of choice and market behavior, highlighting both the challenges posed by this new landscape and the tools that have been innovated to address them.

Paradox of Choice: Drawing from Barry Schwartz's theory, Anderson highlights the potential pitfalls of overwhelming choice. Barry Schwartz's theory suggests that having too many choices can be paralyzing and often leads to dissatisfaction with one's final selection.

Abundance of Choice with Help: The internet offers an overwhelming number of choices. However, tools and platforms like Google and Amazon help navigate this abundance by ranking, categorizing, and curating content or products, effectively assisting consumers in making decisions.

Physical vs. Digital Marketplaces: While there might be an abundance of choices, we have inherent methods and tools to help us decide, especially online. To make this point Anderson compares the number of product choices in physical supermarkets with online platforms like Amazon.

Micro Hits: Within broader and expansive categories, there are niches that have their own "hits" or popular choices. This segmentation allows consumers to make more informed choices that align with their specific interests.

Content Creation: The rise of platforms like MySpace, YouTube, and blogging is driven not necessarily by monetary incentives. Anderson argues that the drive comes from the human desire for personal expression, reputation-building, and genuine passion.

Oligopoly in Digital Marketplaces: Addressing the digital realm, Anderson touches the dominance of a few major players in various online markets, such as Google in search, eBay in auctions, and iTunes in music. He suggested in 2007 that this dominance might be a short-term phenomenon, with more competitors emerging over time.

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