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Research
What are the Audience Research Methods to Inform Your Customer-centric Strategy?
Tailor your sales & marketing strategies effectively with audience research methods that help you understand the characteristics, needs, and preferences of your target audience.
Customer Research
Apr 1
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7 min read
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Bastian Moritz
2024-04-01
Research
The Concept and Effects of Social Proof in Marketing and Sales
Customer Research
Mar 29
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7 min read
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Bastian Moritz
2024-03-29
Research
The Dangers of the Dark Triadic Rule
When to break away from the powerful Rule of 3 to improve communication and critical thinking.
Customer Research
Feb 26
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7 min read
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Bastian Moritz
2024-02-26
Strategy
Strategy to integrate cognitive dissonance and the consistency principle for maximum impact
The most effective strategy to integrating both the psychology of cognitive dissonance and the consistency principle across the customer journey for maximum impact.
Strategic Growth
Feb 12
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7 min read
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Bastian Moritz
2024-02-12
Bastian Moritz
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Bastian Moritz
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February 17, 2024
2024-02-17
Making of/up New Rules
I'm trying my hand at a new format called #NewRules on Social.
It stems from a new content strategy and my need to hone my writing and observation skills.
We all come across these absurdities, contradictions and things that trigger emotions in us.
We can ridicule them, ignore them or get angry about them.
Or we can address them with a blend of comedy and commentary and a call to action.
And in doing so, call for concrete changes in society at large or in our own behaviors and actions.
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