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Strategy
Writing to Drive Sales: How to Leverage the Science & Psychology to Drive Conversions & Sales
A conversion-focused copywriting strategy combines the principles of psychology, behavioral science, and compelling storytelling to resonate with your target audience of one and drive them towards the intended conversion.
Strategic Growth
Nov 6
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7 min read
•
Bastian Moritz
2023-11-06
Measuring
Use A/B Testing to Make Data-driven Decisions and Optimize Outcomes for Marketing, Product Development, Sales and Beyond
A/B testing to make informed decisions, reduce guesswork, and optimize outcomes through experimentation and data-driven decision-making.
Growth Metrics
Oct 28
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7 min read
•
2023-10-28
Sales
Using Cognitive Biases in Sales & Software Trials: Loss Aversion, the Endowment Effect, and the Scarcity Bias
Learn the psychology behind 3 key cognitive biases in sales and discover how software companies leverage them to entice you into free trials of their premium features.
Customer-centric Sales
Oct 20
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7 min read
•
2023-10-20
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