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Featured from The Customer Centroid

Charlie Munger Lollapalooza
The Lollapalooza Effect: Charlie Munger's Blueprint for Mastering Complex Decisions

Charlie Munger offers understanding into the multifaceted nature of human psychology which is key to navigating complex decision making

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Portrait of senior Venture Capitalist businesswoman wearing glasses, sitting in library, looking at the camera
Calculate TAM SAM SOM Realistically Bottom-up and Top-down—with Examples

How-to calculate your market size more objectively using multiple approaches to Total Addressable Market, Serviceable Available Market, and Serviceable Obtainable Market

Read article
Group of founders huddle
Blitzscaling: Accelerate Your Business Growth and Dominate the Market

Gain a deeper understanding of this growth strategy, including key aspects of how blitzscaling is done, as outlined by Reid Hoffman and Chris Yeh.

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Sort by Date
Strategy

Crafting a Compelling Value Proposition: The Essence of Effective Messaging

How to create and effectively communicating your Value Proposition
Strategic Growth
Jul 14
•
7 min read
•
Bastian Moritz
2024-07-14
Strategy

Positioning: How to Establish Your Brand's Unique Identity in the Marketplace

How to Find Great Positioning: Establishing Your Brand's Unique Identity in the Marketplace
Strategic Growth
Jun 17
•
7 min read
•
Bastian Moritz
2024-06-17
Research

Calculate TAM SAM SOM Realistically Bottom-up and Top-down—with Examples

How-to calculate your market size more objectively using multiple approaches to Total Addressable Market, Serviceable Available Market, and Serviceable Obtainable Market
Customer Research
Apr 21
•
7 min read
•
Bastian Moritz
2024-04-21
Portrait of senior Venture Capitalist businesswoman wearing glasses, sitting in library, looking at the camera
Research

Assessing Market Potential: How to plan your GTM and VCs Approximate Market Opportunity with TAM SAM SOM

Plan your GTM strategy and assess your market potential by looking at the market through the Total Addressable Market, Serviceable Available Market, and Serviceable Obtainable Market
Customer Research
Apr 24
•
7 min read
•
Bastian Moritz
2024-04-24
Portrait of senior Venture Capital businesswoman wearing glasses in a white shirt looking at the camera
Startups

How to Actually Develop an Minimum Viable Product

“Minimum” refers to the smallest set of features needed to deploy the product for early adopters. “Viable” means that the product must be capable of delivering a core value.
Startup Growth
Apr 21
•
7 min read
•
Bastian Moritz
2024-04-21
happy vs unhappy user of an MVP Minimum Viable Product
Strategy

AIDA to Effectively Lead Prospects to Take Action

The foundational concept in the study of consumer behavior and advertising strategy to effectively lead potential customers through these stages of AIDA towards a conversion event.
Strategic Growth
Apr 18
•
7 min read
•
Bastian Moritz
2024-04-18
AIDA Captain
Strategy

Success Inevitable: Riding the Wave of Mega Trends Pulls You Forward

Even if you ride the tidal waves of Mega Trends on a wooden barndoor you’ll likely be a super successful surfer out there. All you have to manage is to stay on the wave at all cost.
Strategic Growth
Mar 11
•
7 min read
•
Bastian Moritz
2024-03-11
Professional Surfer riding the huge wave with success
Research

The Strategic Use of Repeated Exposure and the Phenomenon of Familiarity

The mere exposure effect plays a significant role in shaping consumer decisions, influencing marketing strategies, and driving business growth.
Customer Research
Jan 28
•
7 min read
•
Bastian Moritz
2024-01-28
Woman with sunhat and sunscreen looking to hide from the mere exposure of the sun
Startups

Startup Marketing Budget – up to 384% of Revenue

Why You as Startup Founders Should Rather Seek the Most Effective Marketing Initiatives Than Comparing Your Marketing Budgets.
Startup Growth
Feb 7
•
7 min read
•
Bastian Moritz
2024-02-07
Sales

Mastering Ideal Customer Profiles: A Deep Dive with B2B, B2C, and a Startup Case Study

Create effective Ideal Customer Profiles that are rooted in data, feedback, and cross-functional collaboration. Explore the nuances of ICP through detailed case studies on a tech company, a consumer goods brand, and a budding startup.
Customer-centric Sales
Oct 1
•
7 min read
•
Bastian Moritz
2023-10-01
Thumbnail group of persons finding out something interesting
Strategy

2024 will be about Lowering Cost of Customer Acquisition and Organic Customer Acquisition

Having a strong brand is one of the most effective strategies for organic customer acquisition.
Strategic Growth
Dec 22
•
7 min read
•
Bastian Moritz
2023-12-22
Thumbnail Organic Growth on YouTube
Sales

Introduction to Demand Generation

Demand generation is a key aspect of marketing that involves a deeper engagement you’re your potential customers to cultivate an enduring interest and need.
Customer-centric Sales
Dec 21
•
7 min read
•
Bastian Moritz
2023-12-21
Sales

Shopify’s 7 Best Blog posts about Social Media Sales

From understanding the basics of social commerce to in-depth guides on selling through popular Social Media Platforms
Customer-centric Sales
Dec 14
•
7 min read
•
Bastian Moritz
2023-12-14
Thumbnail of a diverse group of people with their digital devices doing social commerce
Measuring

What is my Data Worth to Meta, Facebook and Instagram?

Your data is a key asset that drives the revenue of Social Media Companies like Meta and LinkedIn: But is it worth more than 120 Euros?
Growth Metrics
Nov 16
•
7 min read
•
Bastian Moritz
2023-11-16
woman presenting data to official sitting at desk
Measuring

Only use A/B Testing for Micro-level Strategy, not Macro Strategy

Including a case study for "Micro vs. Macro: A/B Testing in Business Strategy"
Growth Metrics
Nov 3
•
7 min read
•
Bastian Moritz
2023-11-03
Sales

The Elevator Pitch: Your 8-Second Window to Impress

Ready to create your elevator pitch? The components - brevity, a clear value proposition, and a strong opening - are the foundation.
Customer-centric Sales
Oct 30
•
7 min read
•
Bastian Moritz
2023-10-30
Strategy

The Importance of Human-centric Content for an Effective SEO Strategy

Effectiveness of SEO Strategies and Human-Centric Content with the 3-Step SEO Strategy—audience, distribution, optimization— striking the perfect balance between authentic, human-centric content and powerful SEO strategies.
Strategic Growth
Oct 23
•
7 min read
•
Bastian Moritz
2023-10-23
Branding

The 11-Star Customer Experience: Beyond Expectations

How to Plan a Customer-centric User Experience that goes beyond the 7-stars
Branding
May 30
•
7 min read
•
Bastian Moritz
2021-05-30
hotel employer in front of the skyline of Dubai and the 7-star hotel
Gen AI

Unlocking Business Potential with GPT: Embrace the AI Revolution for Unparalleled Growth

The transformative power of GPTs and Large Language Models in the business world: How this AI revolution is redefining efficiency, customer experiences, and innovative growth opportunities.
Artificial Intelligence
Oct 16
•
7 min read
•
Bastian Moritz
2023-10-16
Strategy

Know Your Audience Better Than They Know Themselves

The power of audience empathy and the bottom-line impact of knowing your audience. A strategy to foster profound audience understanding and elevating brand perception.
Strategic Growth
Oct 9
•
7 min read
•
Bastian Moritz
2023-10-09
Group of professionals surprised
Sales

Crafting Custom Lists: The Underrated Key to Authentic Business Engagement

Discover the magic of crafting your own lists: Understand why creating your own lists, based on genuine research, is the secret weapon for businesses aiming for authentic and effective engagement.
Customer-centric Sales
Oct 8
•
7 min read
•
Bastian Moritz
2023-10-08
Research

Decoding Business Growth: Audience Research vs. Customer Research

Understand the nuances between Audience and Customer Research, to craft more successful business strategies. Including key methodologies, examples, and actionable insights for your businesses.
Customer Research
Oct 7
•
7 min read
•
Bastian Moritz
2023-10-07
Branding

Unlock Audience-Centric Success with Perfect Message Audience Fit

Message Audience Fit, the key to ensuring your brand's voice resonates in today's crowded marketplace. Learn how to craft audience-centric messages that not only reach but truly connect.
Branding
Oct 5
•
7 min read
•
Bastian Moritz
2023-10-05
Sales

Redefining Sales: From "How to Sell" to "Why They Buy"

Enter the Empathetic Sales Approach: A shift from traditional methods to one that prioritizes understanding the customer's needs, desires, and pain points.
Customer-centric Sales
Oct 3
•
7 min read
•
Bastian Moritz
2023-10-03
Sales

Unlock Precision Targeting: Distinguishing ICPs from Buyer Personas

The strategic world of ICPs and Buyer Personas. Learn how to transform your targeting approach with precision.
Customer-centric Sales
Sep 23
•
7 min read
•
Bastian Moritz
2023-09-23
Sales

Sales Qualified Leads (SQL) versus Marketing Qualified Leads (MQL)

Understand the difference between an SQL and an MQL to refine your qualification and sales process.
Customer-centric Sales
Sep 21
•
7 min read
•
Bastian Moritz
2023-09-21
Opinion

The Story of Daniel and Mara Launching a DTC Ecommerce Brand - UPDATED!

Udpated: Daniel, believes a referral program right from the launch will incentivize his initial customers to spread the word and bring in more buyers. But to combine this with the existing 25% discount offer? Mara perceives several challenges…
Opinion
Sep 5
•
7 min read
•
Bastian Moritz
2023-09-05
Strategist sitting in cafe explaining client a business strategy
Branding

Crafting a Brand to Attracts Those Ideal Clients

On building a brand that resonates with the clientele you want to serve.
Branding
Sep 14
•
7 min read
•
Bastian Moritz
2023-09-14
Startups

Positioning and Category Creation: The Startup's Blueprint for Shaping Market Landscapes

Positioning in a market category of your own has the power to mold customer perception.
Startup Growth
Sep 9
•
7 min read
•
Bastian Moritz
2023-09-09
3 people sitting at a conference table discussing startup strategy
Strategy

The 4 Ps of Marketing: Product, Price, Place, and Promotion

A Classic 1960s Supply-side Marketing Strategy to build a robust marketing strategy that drives growth and outpaces competition.
Strategic Growth
Jun 10
•
7 min read
•
Bastian Moritz
2023-06-10
Professor teaching students the Marketing Mix on whiteboard
Startup Growth
Bastian Moritz
Bastian Moritz
•
Startup Growth
•
April 17, 2024
2024-04-17

Tempting Startup Ideas to Better Pivot from

There are these tempting startup ideas that you would better leave unpursued or pivoting away from fast.

Dalton Caldwell and Michael Seibel discuss these seemingly irresistible startup ideas that are almost too good to be true—and that's precisely why they likely are—or are they?

They are too good to be true because they might be so called tarpit ideas. Ideas that seem obviously awesome at first, but even appearing to be fantastic opportunities to many, they harbor deep-seated issues that could doom entire venture.

Therefore, you must have compelling reasons to pursue these apparent gold rush opportunities. Tarpit ideas metaphorically represent all projects that ensnare you in situations where you expend significant effort but achieve minimal progress.

I find these ideas fascinating because it often seems not to be the technological advancement that keeps great developments from happening, but rather human factors, as we discuss in the startup idea examples.

Perhaps my interest sometimes appears as default skepticism, but I am genuinely eager to explore these ideas and delve into (yes, I said it…) the crucial question of “Why now?”.

Don’t shy away from the fact that very smart, very well-funded, very determined teams have tried them before. Maybe now is just the right point in time for the idea to find its fitness.

YouTube
Bastian Moritz
Bastian Moritz
•
YouTube
•
March 3, 2024
2024-03-03

Tesla Cybertruck: Brand Integration done the Creator Economy Way

A marvel of modern engineering.And a marvelous way to demonstrate it.

I liked the Top Gear’s Jack Rix #Tesla #Cybertruck review and his interview with the VP of Engineering Lars Moravy and the Chief Designer Franz von Holzhausen.

But this? This is product demonstration done right.

This is a product demo on the next level and although wild and you would never do it, this product demo seems much more appropriate.

This is what we actually want to see doing a car like this. Not your 40-year-old driving it to go shopping and dropping your kids of at soccer practice.

This will take care of the “German E-Angst.”

If you want to see the entire video (parental advisory advised), go to YouTube and search for Danny Duncan “I Drilled Horns On My Cybertruck!” #CreatorEconomy #InfluencerAdvertisment #BrandIntegration

Strategic Growth
Bastian Moritz
Bastian Moritz
•
Strategic Growth
•
January 30, 2024
2024-01-30

The Reciprocity Advantage

In "The Reciprocity Advantage: A New Way to Partner for Innovation and Growth," authors Bob Johansen and Karl Ronn offer a visionary yet pragmatic guide that could very well be the Rosetta Stone for modern business growth.

At its core, the book is a clarion call for a seismic shift in how businesses approach partnerships, innovation, and growth in an increasingly interconnected world.

The Premise: A New Business Paradigm

Johansen and Ronn, both seasoned in the art of innovation, argue that the future belongs to those who can effectively find and leverage reciprocity in their business relationships.

They posit that the traditional competitive strategies are giving way to a more collaborative and mutually beneficial approach.

It's not just about beating the competition anymore.

It's about joining forces with them to create something greater than the sum of its parts.

Executive Summary

The 4 most crucial insights for business leaders of The Reciprocity Advantage are:

  1. Identifying Complementary Partners:\ One of the book's most compelling insights is the emphasis on identifying partners with complementary assets. The authors guide readers through the process of finding and engaging with potential partners whose strengths can offset their weaknesses and vice versa.
  2. Shared Vision for Mutual Benefit:\ Johansen and Ronn stress the importance of creating a shared vision. This isn't just about aligning goals but about forging a path where each partner stands to gain significantly from the collaboration, thus ensuring sustained commitment and effort.
  3. The Power of Pilot Experiments:\ The book advocates for starting small – using pilot experiments to test the waters. This approach allows businesses to manage risks better and learn from early failures without jeopardizing the entire venture.
  4. Scaling for Impact:\ Perhaps the most crucial insight for growth-hungry businesses is the strategy for scaling these partnerships. The authors provide a roadmap for turning successful pilot projects into large-scale operations, emphasizing the need for agility and adaptability.

A Real-World Approach

What sets "The Reciprocity Advantage" apart is its grounding in real-world examples. The book is replete with case studies from various industries, demonstrating how companies have successfully applied the principles of reciprocity. These stories not only illustrate the book's concepts but also provide a source of inspiration for business leaders.

A Call to Action for Future-Ready Leaders

Yes, Johansen and Ronn's book is a business strategy guide but it is so much more. It's a call to action for leaders to rethink how they approach business growth in a world where collaboration can often be more effective than competition.

It challenges leaders to be future-ready, to embrace uncertainty, and to be willing to share not just resources but also visions and aspirations.

Strategic Growth
Bastian Moritz
Bastian Moritz
•
Strategic Growth
•
September 10, 2023
2023-09-10

Chris Anderson's Insights into the Long Tail

Chris Anderson's Insights into the Long Tail: The New Dynamics of Consumer Choice and Market Behavior

Chris Anderson discusses the concept of the "long tail" in the context of consumer choice, markets, and the influence of digital platforms.

To exemplify the "long tail" phenomena, he delves into how digital platforms and the internet have transformed the dynamics of choice and market behavior, highlighting both the challenges posed by this new landscape and the tools that have been innovated to address them.

Paradox of Choice: Drawing from Barry Schwartz's theory, Anderson highlights the potential pitfalls of overwhelming choice. Barry Schwartz's theory suggests that having too many choices can be paralyzing and often leads to dissatisfaction with one's final selection.

Abundance of Choice with Help: The internet offers an overwhelming number of choices. However, tools and platforms like Google and Amazon help navigate this abundance by ranking, categorizing, and curating content or products, effectively assisting consumers in making decisions.

Physical vs. Digital Marketplaces: While there might be an abundance of choices, we have inherent methods and tools to help us decide, especially online. To make this point Anderson compares the number of product choices in physical supermarkets with online platforms like Amazon.

Micro Hits: Within broader and expansive categories, there are niches that have their own "hits" or popular choices. This segmentation allows consumers to make more informed choices that align with their specific interests.

Content Creation: The rise of platforms like MySpace, YouTube, and blogging is driven not necessarily by monetary incentives. Anderson argues that the drive comes from the human desire for personal expression, reputation-building, and genuine passion.

Oligopoly in Digital Marketplaces: Addressing the digital realm, Anderson touches the dominance of a few major players in various online markets, such as Google in search, eBay in auctions, and iTunes in music. He suggested in 2007 that this dominance might be a short-term phenomenon, with more competitors emerging over time.

Strategic Growth
Bastian Moritz
Bastian Moritz
•
Strategic Growth
•
September 3, 2023
2023-09-03

Competition Becomes Irrelevant Beyond Existing Industries

Your growth potential is limitless if you overcome the notion that you compete in a market.

With a mindset of abundance, you realize that the business universe consists of more than one kind of markets.

In Kim and Mauborgne theory two kinds of markets to be exact: red ocean markets and blue ocean markets.

Red oceans represent competitive or market competing strategies. As a red ocean player you do everything to outperform rivals and grab a bigger share of existing demand.

By contrast, if you strive for a market creating strategy, a blue ocean strategy, you create a new market that is un-competed or define a new category from a demand-side perspective.

“Most blue oceans emerge when a company alters the boundaries of an existing industry”, or as Drucker would say a type 2 innovation where you either attract a whole new group of customers or your biggest competition is non-consumption.

Lessons Learned: “When you break the bounds of existing industries, competition becomes irrelevant.”

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