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Strategy

Unlock Growth: How Account Grading and Data Enrichment Fuel Your ABM Strategy

Grading is the missing link in your ABM approach. Learn how data enrichment targets dream customers and gets them through your funnels and into your pipeline faster.
Strategic Growth
Apr 12
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7 min read
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Bastian Moritz
Strategy

Stop Wasting Money on Useless Clicks and Boost Your ROI Today

How to attract qualified clicks that convert, boost your ROI, and grow your business by focusing on intent-driven strategies.
Strategic Growth
Oct 18
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7 min read
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Bastian Moritz
Branding

Effective Use of Case Studies in Marketing and Sales

Why case studies are effective marketing and sales tools that build trust, generate leads, and maximize your business success.
Branding
Jun 8
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7 min read
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Bastian Moritz
Research

Does it Really Matter to Distinguish Between ICP and ICA?

While distinguishing between ICP and ICA can help in clarity and strategic focus, the ultimate goal is to understand and effectively target customers.
Customer Research
May 12
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7 min read
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Bastian Moritz
Sales

Lead Magnets: How-to Solve their 5 Most Difficult Challenges

By solving these key challenges you can develop lead magnets that effectively attract and convert your potential customers.
Customer-centric Sales
May 9
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7 min read
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Bastian Moritz
professor experimenting with magnet got stuck to a model of a magnet
Research

Calculate TAM SAM SOM Realistically Bottom-up and Top-down—with Examples

How-to calculate your market size more objectively using multiple approaches to Total Addressable Market, Serviceable Available Market, and Serviceable Obtainable Market
Customer Research
Apr 21
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7 min read
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Bastian Moritz
Portrait of senior Venture Capitalist businesswoman wearing glasses, sitting in library, looking at the camera
Sales

How You can use Lead Magnets Effectively within Your Customer-centric Growth Initiative

This value exchange is foundational in building a customer relationship: It is the transaction that starts your relationship.
Customer-centric Sales
May 2
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7 min read
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Bastian Moritz
Research

Assessing Market Potential: How to plan your GTM and VCs Approximate Market Opportunity with TAM SAM SOM

Plan your GTM strategy and assess your market potential by looking at the market through the Total Addressable Market, Serviceable Available Market, and Serviceable Obtainable Market
Customer Research
Apr 24
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7 min read
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Bastian Moritz
Portrait of senior Venture Capital businesswoman wearing glasses in a white shirt looking at the camera
Startups

How to Actually Develop an Minimum Viable Product

“Minimum” refers to the smallest set of features needed to deploy the product for early adopters. “Viable” means that the product must be capable of delivering a core value.
Startup Growth
Apr 21
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7 min read
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Bastian Moritz
happy vs unhappy user of an MVP Minimum Viable Product
Startups

The Concept of "Tarpit Ideas" in the Context of Decision-making and Strategy

An analytical approach to help you mitigate the risks associated with tarpit ideas, these enticing but potentially fruitless ventures.
Startup Growth
Apr 16
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7 min read
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Bastian Moritz
Strategy

The Power of the Awareness-Intent Matrix: Stages of Awareness

How to align your communication and copy with customer readiness AND awareness for improved engagement and higher conversion rates.
Strategic Growth
Apr 9
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7 min read
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Bastian Moritz
copywriters and marketers discussing awareness-level stages
Research

What are the Audience Research Methods to Inform Your Customer-centric Strategy?

Tailor your sales & marketing strategies effectively with audience research methods that help you understand the characteristics, needs, and preferences of your target audience.
Customer Research
Apr 1
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7 min read
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Bastian Moritz
audience researcher with clipboard observing a group of people
Branding

Achieve Sustainable Growth with Strategic Customer and Buyer Journeys

The Buyer's Journey versus the Customer Journey, acquisition versus retention… How each journey is crucial in winning customers and turning them into lifelong advocates.
Branding
Mar 26
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7 min read
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Bastian Moritz
Young Business People surprised by Customer Growth
Research

The Ultimate Customer Survey Strategy: Capturing the Full Customer Journey

How conducting 2 simultaneous surveys can unlock exponential insights into your audience buyer’s and customer’s journeys.
Customer Research
Mar 26
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7 min read
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Bastian Moritz
Strategy

Success Inevitable: Riding the Wave of Mega Trends Pulls You Forward

Even if you ride the tidal waves of Mega Trends on a wooden barndoor you’ll likely be a super successful surfer out there. All you have to manage is to stay on the wave at all cost.
Strategic Growth
Mar 11
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7 min read
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Bastian Moritz
Professional Surfer riding the huge wave with success
Sales

Crafting Custom Lists: The Underrated Key to Authentic Business Engagement

Discover the magic of crafting your own lists: Understand why creating your own lists, based on genuine research, is the secret weapon for businesses aiming for authentic and effective engagement.
Customer-centric Sales
Oct 8
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7 min read
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Bastian Moritz
Research

Adding the "Lifecycle Stage of Business" to Firmographic Segmentation

Consider introducing segmentation categories uniquely relevant to your business, like "lifecycle stages" within firmographic segmentation for a more tailored customer acquisition strategy.
Customer Research
Oct 6
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7 min read
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Bastian Moritz
Sales

Sales Qualified Leads (SQL) versus Marketing Qualified Leads (MQL)

Understand the difference between an SQL and an MQL to refine your qualification and sales process.
Customer-centric Sales
Sep 21
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7 min read
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Bastian Moritz
Sales

These Words will Improve the Conversion Rates of your Salespages

Power Words are psychological triggers. They evoke emotion, create urgency, and spark curiosity.
Customer-centric Sales
Sep 19
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7 min read
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Bastian Moritz
Startups

Early Adopter are Customers, not Pilots from CIOs

An early adopter is someone who has a real business case and are willing to solve for that by actually paying for their problem to be solved today.
Startup Growth
Sep 15
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7 min read
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Bastian Moritz
Strategy

Harnessing the Long Tail: The Internet Enabled this New Frontier of Customer-Centricity

Why you must understand the concept of long tails economics to understand the power of the internet and digital data
Strategic Growth
Sep 8
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7 min read
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Bastian Moritz
Desktop screen showing longtail graph with consultant in the back

A Framework for Conducting New Revenue Sprint Reviews

The framework is designed for rapid iteration and learning, enabling sales teams to fine-tune their approach based on data-driven insights. The goal is to generate actionable outcomes that refine both targeting and messaging to maximize new revenue potential.
Jun 26
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7 min read
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Bastian Moritz
Strategy

GE's Initiative for Growth

A creative and practical market map and customer-needs segmentation is an important factor in growing revenue
Strategic Growth
Feb 5
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7 min read
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Bastian Moritz
Old industrial steam machine with gauges and regulators
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