Sort by Date
Research
Case Study Analysis
Using the Case Study Analysis Method to Analyze Marketing and Sales Collateral
Customer Research
Jun 1
•
7 min read
•
Bastian Moritz
2024-06-01
Strategy
Case Study: Building a Customer-Centric Growth Program like Amazon
A case study of Amazon and Jeff Bezos' philosophy of relentless customer obsession that illustrates how their principles can be applied to build a customer-centric growth program from first principles.
Strategic Growth
May 15
•
7 min read
•
Bastian Moritz
2024-05-15
Research
Refine Your Ideal Customer Profile
Methods and frameworks for narrowing your ICP. Continuously refine as you gather more data and insights.
Customer Research
May 4
•
7 min read
•
Bastian Moritz
2024-05-04
No items found.
No items found.