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Strategy

Unlock Growth: How Account Grading and Data Enrichment Fuel Your ABM Strategy

Grading is the missing link in your ABM approach. Learn how data enrichment targets dream customers and gets them through your funnels and into your pipeline faster.
Strategic Growth
Apr 12
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7 min read
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Bastian Moritz
Strategy

Stop Wasting Money on Useless Clicks and Boost Your ROI Today

How to attract qualified clicks that convert, boost your ROI, and grow your business by focusing on intent-driven strategies.
Strategic Growth
Oct 18
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7 min read
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Bastian Moritz
Branding

Landing Pages are Conversations Between Your Customers and You

A landing page is a conversation between your visitor and your brand, grounded in universal communication patterns while simultaneously tailored through specific messaging to your visitor’s needs and motivations.
Branding
Sep 4
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7 min read
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Bastian Moritz
Branding

Effective Use of Case Studies in Marketing and Sales

Why case studies are effective marketing and sales tools that build trust, generate leads, and maximize your business success.
Branding
Jun 8
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7 min read
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Bastian Moritz
Research

Case Study Analysis

Using the Case Study Analysis Method to Analyze Marketing and Sales Collateral
Customer Research
Jun 1
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7 min read
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Bastian Moritz
Sales

To Sell is Human, Just as Humans Buy From Humans

Selling isn't just for salespeople. Whether you're pitching an idea, influencing a team, or trying to get buy-in from stakeholders, understanding the human side of sales is crucial.
Customer-centric Sales
May 17
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7 min read
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Bastian Moritz
Daniel Pink To Sell is Human
Strategy

Case Study: Building a Customer-Centric Growth Program like Amazon

A case study of Amazon and Jeff Bezos' philosophy of relentless customer obsession that illustrates how their principles can be applied to build a customer-centric growth program from first principles.
Strategic Growth
May 15
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7 min read
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Bastian Moritz
Jeff Bezos as relentlessly customer-obsessed Space Cowboy
Research

Does it Really Matter to Distinguish Between ICP and ICA?

While distinguishing between ICP and ICA can help in clarity and strategic focus, the ultimate goal is to understand and effectively target customers.
Customer Research
May 12
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7 min read
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Bastian Moritz
Sales

Lead Magnets: How-to Solve their 5 Most Difficult Challenges

By solving these key challenges you can develop lead magnets that effectively attract and convert your potential customers.
Customer-centric Sales
May 9
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7 min read
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Bastian Moritz
professor experimenting with magnet got stuck to a model of a magnet
Research

Refine Your Ideal Customer Profile

Methods and frameworks for narrowing your ICP. Continuously refine as you gather more data and insights.
Customer Research
May 4
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7 min read
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Bastian Moritz
Surprised people
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