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Featured from The Customer Centroid

Charlie Munger Lollapalooza
The Lollapalooza Effect: Charlie Munger's Blueprint for Mastering Complex Decisions

Charlie Munger offers understanding into the multifaceted nature of human psychology which is key to navigating complex decision making

Read article
Portrait of senior Venture Capitalist businesswoman wearing glasses, sitting in library, looking at the camera
Calculate TAM SAM SOM Realistically Bottom-up and Top-down—with Examples

How-to calculate your market size more objectively using multiple approaches to Total Addressable Market, Serviceable Available Market, and Serviceable Obtainable Market

Read article
Group of founders huddle
Blitzscaling: Accelerate Your Business Growth and Dominate the Market

Gain a deeper understanding of this growth strategy, including key aspects of how blitzscaling is done, as outlined by Reid Hoffman and Chris Yeh.

Read article
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Sort by Date
Strategy

The Lollapalooza Effect: Charlie Munger's Blueprint for Mastering Complex Decisions

Charlie Munger offers understanding into the multifaceted nature of human psychology which is key to navigating complex decision making
Strategic Growth
Dec 29
•
7 min read
•
Bastian Moritz
2023-12-29
Charlie Munger Lollapalooza
Startups

The Brutal Realities of Startup Success: YC’s Essential Advice Through a First-Principles Lens

YC’s startup secrets through the lens of foundational business wisdom. YC's principles are based in deeply validated strategies of startup growth.
Startup Growth
Nov 6
•
7 min read
•
Bastian Moritz
2024-11-06
Strategy

The Ultimate Guide to Mental Models for Customer-Centric Growth

The mental models of customer-centric growth to better navigate the complexities of customer-centric growth and drive your firm towards sustained success.
Strategic Growth
Jun 10
•
7 min read
•
Bastian Moritz
2024-06-10
Sales

Inbound Selling: Sales in the Age of Empowered Buyers

Through inbound selling, adapting to the buyer's journey and providing value through insight and empathy.
Customer-centric Sales
May 24
•
7 min read
•
Bastian Moritz
2024-05-24
Sales

To Sell is Human, Just as Humans Buy From Humans

Selling isn't just for salespeople. Whether you're pitching an idea, influencing a team, or trying to get buy-in from stakeholders, understanding the human side of sales is crucial.
Customer-centric Sales
May 17
•
7 min read
•
Bastian Moritz
2024-05-17
Daniel Pink To Sell is Human
Strategy

Case Study: Building a Customer-Centric Growth Program like Amazon

A case study of Amazon and Jeff Bezos' philosophy of relentless customer obsession that illustrates how their principles can be applied to build a customer-centric growth program from first principles.
Strategic Growth
May 15
•
7 min read
•
Bastian Moritz
2024-05-15
Jeff Bezos as relentlessly customer-obsessed Space Cowboy
Research

Overcoming & Understanding the Pitfalls of Audience Research

Avoid falling into common traps when conducting audience research. Actionable strategies to improve your audience insights, ensuring your marketing efforts resonate effectively and drive long-term success.
Customer Research
May 13
•
7 min read
•
Bastian Moritz
2024-05-13
Audience Researcher with clipboard doing research on her audience
Sales

Lead Magnets: How-to Solve their 5 Most Difficult Challenges

By solving these key challenges you can develop lead magnets that effectively attract and convert your potential customers.
Customer-centric Sales
May 9
•
7 min read
•
Bastian Moritz
2024-05-09
professor experimenting with magnet got stuck to a model of a magnet
Gen AI

How the Pioneer of Quantum Computation uses ChatGPT

What the most intelligent people do with generative AI and giving us a glimpse of how they use it.
Artificial Intelligence
Mar 16
•
7 min read
•
Bastian Moritz
2024-03-16
Thumbnail of Physicist David Deutsch and Quantum Computer
Startups

How to Actually Develop an Minimum Viable Product

“Minimum” refers to the smallest set of features needed to deploy the product for early adopters. “Viable” means that the product must be capable of delivering a core value.
Startup Growth
Apr 21
•
7 min read
•
Bastian Moritz
2024-04-21
happy vs unhappy user of an MVP Minimum Viable Product
Startups

The Concept of "Tarpit Ideas" in the Context of Decision-making and Strategy

An analytical approach to help you mitigate the risks associated with tarpit ideas, these enticing but potentially fruitless ventures.
Startup Growth
Apr 16
•
7 min read
•
Bastian Moritz
2024-04-16
Sales

The 9 Components of any Offer

Translating the Hormozi offer framework into more commonly used terms and marketing lingo
Customer-centric Sales
Apr 16
•
7 min read
•
Bastian Moritz
2024-04-16
Alex Hormozi with book 100 Million Dollar Offers
Research

What are the Audience Research Methods to Inform Your Customer-centric Strategy?

Tailor your sales & marketing strategies effectively with audience research methods that help you understand the characteristics, needs, and preferences of your target audience.
Customer Research
Apr 1
•
7 min read
•
Bastian Moritz
2024-04-01
audience researcher with clipboard observing a group of people
Research

The Concept and Effects of Social Proof in Marketing and Sales

Customer Research
Mar 29
•
7 min read
•
Bastian Moritz
2024-03-29
Branding

Achieve Sustainable Growth with Strategic Customer and Buyer Journeys

The Buyer's Journey versus the Customer Journey, acquisition versus retention… How each journey is crucial in winning customers and turning them into lifelong advocates.
Branding
Mar 26
•
7 min read
•
Bastian Moritz
2024-03-26
Young Business People surprised by Customer Growth
Research

The Ultimate Customer Survey Strategy: Capturing the Full Customer Journey

How conducting 2 simultaneous surveys can unlock exponential insights into your audience buyer’s and customer’s journeys.
Customer Research
Mar 26
•
7 min read
•
Bastian Moritz
2024-03-26
Sales

Better meet customer needs by focusing on the demand-side

How focusing on the demand-side will better meet consumer needs, potentially creating new markets or disrupting existing ones.
Customer-centric Sales
Mar 8
•
7 min read
•
Bastian Moritz
2024-03-08
Strategy

Writing to Drive Sales: How to Leverage the Science & Psychology to Drive Conversions & Sales

A conversion-focused copywriting strategy combines the principles of psychology, behavioral science, and compelling storytelling to resonate with your target audience of one and drive them towards the intended conversion.
Strategic Growth
Nov 6
•
7 min read
•
Bastian Moritz
2023-11-06
a group of amazed conversion copywriters
Research

The Strategic Use of Repeated Exposure and the Phenomenon of Familiarity

The mere exposure effect plays a significant role in shaping consumer decisions, influencing marketing strategies, and driving business growth.
Customer Research
Jan 28
•
7 min read
•
Bastian Moritz
2024-01-28
Woman with sunhat and sunscreen looking to hide from the mere exposure of the sun
Research

Effectively Leveraging Cognitive Dissonance in Marketing and Sales

How we can craft messages and strategies that carefully induce and resolve dissonance, guiding consumers toward desired outcomes
Customer Research
Feb 11
•
7 min read
•
Bastian Moritz
2024-02-11
Social Psychologist Leon Festinger Cognitive Dissonance
Sales

Mastering Ideal Customer Profiles: A Deep Dive with B2B, B2C, and a Startup Case Study

Create effective Ideal Customer Profiles that are rooted in data, feedback, and cross-functional collaboration. Explore the nuances of ICP through detailed case studies on a tech company, a consumer goods brand, and a budding startup.
Customer-centric Sales
Oct 1
•
7 min read
•
Bastian Moritz
2023-10-01
Thumbnail group of persons finding out something interesting
Research

Attract Better Leads With ICPs in Marketing

Attract high-quality leads that are a good fit for your business
Customer Research
Jan 4
•
7 min read
•
Bastian Moritz
2024-01-04
Thumbnail group of persons finding out something interesting
Strategy

2024 will be about Lowering Cost of Customer Acquisition and Organic Customer Acquisition

Having a strong brand is one of the most effective strategies for organic customer acquisition.
Strategic Growth
Dec 22
•
7 min read
•
Bastian Moritz
2023-12-22
Thumbnail Organic Growth on YouTube
Measuring

Why is Customer Churn Important & How to Calculate Churn

Understanding customer churn is crucial for businesses, as it impacts customer retention, lifetime value, and overall profitability.
Growth Metrics
Nov 1
•
7 min read
•
Bastian Moritz
2023-11-01
Gen AI

Understanding Semantics: From Language to AI and Business Applications

Understand semantics, its foundations, and its profound implications in today's business landscape from language to cutting-edge AI applications.
Artificial Intelligence
Oct 26
•
7 min read
•
Bastian Moritz
2023-10-26
Research

The Subtlety of Priming: Consumer Behavior for Your Sales and Marketing Strategies

The subtle art of influencing consumer choices: Use the Priming effect for Sales, Marketing, and Brand Growth
Customer Research
Sep 25
•
7 min read
•
Bastian Moritz
2023-09-25
Why we buy and the cognitive bias of priming applied to sales and marketing.
Research

The Framing Effect: The Art of Packaging Information in Sales and Marketing

How subtle shifts in message presentation can transform consumer decisions. Craft messages that resonate deeply with your audience, influence decisions of your prospects and drive desired outcomes for your customers.
Customer Research
Sep 24
•
7 min read
•
Bastian Moritz
2023-09-24
Why we buy and the cognitive bias of framing applied to sales and marketing.
Branding

The 11-Star Customer Experience: Beyond Expectations

How to Plan a Customer-centric User Experience that goes beyond the 7-stars
Branding
May 30
•
7 min read
•
Bastian Moritz
2021-05-30
hotel employer in front of the skyline of Dubai and the 7-star hotel
Strategy

What is Attention without Action?

How to not just capture attention but also channel it into impactful actions, setting the stage for marketing and sales success.
Strategic Growth
Oct 14
•
7 min read
•
Bastian Moritz
2023-10-14
Strategy

Understanding the complexity of why questions… “Why questions are somewhat overdetermined.”

Understand the 'why' questions in business and learn how to harness the 5 Whys technique effectively to elevate your problem-solving strategy with a customer-centric lens.
Strategic Growth
Oct 4
•
7 min read
•
Bastian Moritz
2023-10-04
Peter Thiel speech in front of wall of posters with scientific accomplishments
Sales

Redefining Sales: From "How to Sell" to "Why They Buy"

Enter the Empathetic Sales Approach: A shift from traditional methods to one that prioritizes understanding the customer's needs, desires, and pain points.
Customer-centric Sales
Oct 3
•
7 min read
•
Bastian Moritz
2023-10-03
Strategy

10 Reasons Why You Must Know the Difference Between Priming – Framing – Anchoring

How to gain a clear understanding of the differences priming, framing, and anchoring so you can craft more impactful, resonant, and effective marketing and sales strategies.
Strategic Growth
Sep 25
•
7 min read
•
Bastian Moritz
2023-09-25
Visualization of the cognitive biases of priming, framing, and anchoring
Research

The FBM applied to Marketing & Sales - incl. a Case-Study

What causes behavior change? Understand the convergence of how motivation, ability, and triggers intertwine in the realm of marketing that lead to a particular behavior change
Customer Research
Sep 22
•
7 min read
•
Bastian Moritz
2023-09-22
Opinion

The Story of Daniel and Mara Launching a DTC Ecommerce Brand - UPDATED!

Udpated: Daniel, believes a referral program right from the launch will incentivize his initial customers to spread the word and bring in more buyers. But to combine this with the existing 25% discount offer? Mara perceives several challenges…
Opinion
Sep 5
•
7 min read
•
Bastian Moritz
2023-09-05
Strategist sitting in cafe explaining client a business strategy
Strategy

Harnessing the Long Tail: The Internet Enabled this New Frontier of Customer-Centricity

Why you must understand the concept of long tails economics to understand the power of the internet and digital data
Strategic Growth
Sep 8
•
7 min read
•
Bastian Moritz
2023-09-08
Desktop screen showing longtail graph with consultant in the back
Opinion

How the Jobs-To-Be-Done Theory Aligns well With the Nuances of the Customer-centricity Concept

How the concept of customer-centricity integrates with the Jobs-To-Be-Done (JTBD) theory. Unlocking Customer-centricity by merging it with the JTBD framework.
Opinion
Aug 28
•
7 min read
•
Bastian Moritz
2023-08-28
thumbnail of two persons on bean bags discussing customer centric growth strategies
Strategy

Empathy in Business: The Cornerstone of True Customer-Centricity

Being customer-centric means having the tactical empathy and truly understanding your customers and wanting to serve them.
Strategic Growth
Aug 28
•
7 min read
•
Bastian Moritz
2023-08-28
Opinion

What the Concept of Customer-Centricity Means

The nuanced complexities of customer-centricity. And how Jobs and Bezos navigated this essential principle for enduring success.
Opinion
Aug 27
•
7 min read
•
Bastian Moritz
2023-08-27
Steve Jobs and Jeff Bezos in red chairs at Recode Decode
Strategy

Genchi Genbutsu Meets Bezos's “Day 1” Strategy

Go and see: How the Japanese philosophy of Genchi Genbutsu resonates with Bezos's 'Always Day 1' approach, enhancing customer focus and decision-making
Strategic Growth
Aug 3
•
7 min read
•
Bastian Moritz
2023-08-03
People in a Toyota manufactured safari vehicle looking at a bearded man drinking apple juice like Bill Murray in Tokyo in Lost in Translation
Customer Research
Bastian Moritz
Bastian Moritz
•
Customer Research
•
November 4, 2024
2024-11-04

My Biases Are Not Failures

I’m sitting in an important meeting and make a snap decision—maybe too quickly. Later, it turns out to be wrong. How did that happen? A moment of doubt that lingers. Why did I instinctively favor a colleague even when the facts said otherwise?

Our brain is a master of shortcuts—it tricks us faster than we realize. Situations like these aren’t rare; they shine a light on how our internal mechanisms shape our choices. These moments reveal a deeper truth: our brain operates on shortcuts.

Biases, or cognitive distortions, are systematic deviations in how we perceive and assess information. They come from the way our brain processes and simplifies decisions.

Here’s the kicker: Biases aren’t deliberate misdeeds, nor are they moral failings. They’re simply part of being human, and it’s okay to have them. What matters is how we deal with them.

Why does this matter?

Understanding that biases run on autopilot takes away the pressure to be perfect. These silent companions are part of our cognitive makeup—automatic processes that help us navigate daily life, sometimes for better, sometimes for worse.

Biases can lead to misjudgments, but they’re not inherently ethical missteps. They aren’t good or bad; they just are.

And that’s okay. Once we become aware of them, we have the power to make better, informed decisions and manage these unconscious influences. Recognizing them helps us make smarter choices.

What does this mean for you?

Whether at work, during negotiations, or when interacting with colleagues, ask yourself: Am I aware of how my perception is being shaped right now? The more you know your biases, the better you can question them and make wiser choices.

Biases affect more of our lives than we’d care to admit. But those who can identify and consciously manage them regain control.

Want to make better decisions?
Start by questioning your own biases and noticing the subtle moments when biases influence your perspective. After all, we all want to make better choices.

‍

Opinion
Bastian Moritz
Bastian Moritz
•
Opinion
•
February 17, 2024
2024-02-17

Making of/up New Rules

I'm trying my hand at a new format called #NewRules on Social.

It stems from a new content strategy and my need to hone my writing and observation skills.

We all come across these absurdities, contradictions and things that trigger emotions in us.

We can ridicule them, ignore them or get angry about them.

Or we can address them with a blend of comedy and commentary and a call to action.

And in doing so, call for concrete changes in society at large or in our own behaviors and actions.

YouTube
Bastian Moritz
Bastian Moritz
•
YouTube
•
January 13, 2024
2024-01-13

Marc Andreessen with Rick Rubin on Tetragrammaton

Notes on Marc Andreessen with Rick Rubin on Tetragrammaton

Marc Andreessen had a key role in the development of the early internet by working on both the MOSAIC browser and the Netscape browser.

With Generative AI at the forefront of a similar technological revolution like the commercial internet

This is a very well rounded discussion between 2 titans of what one could consider an opposite spectrum. This makes for very interesting question by Rick Rubin, those you were not smart enough to ask but really make Marc Andreessen tell interesting aspects.

If you truly want to understand what makes Silicon Valley tick and how technology shapes our world this is will be the best 3 hours spend in 2024.

Happy to discuss with you afterwards!

On Startups

  1. Founders tend to make similar mistakes, with the most common being internal dissension within the team. The pressures of money, fame, and high stress can reveal the true nature of individuals, leading to conflicts and mistakes within the team.
  2. The success of a start-up depends on whether the team can stay cohesive and trusting through difficult times. If the team is not able to stay integrated, even small cracks can magnify and potentially destroy the company.

On Corporations

  1. Corporate executives have the authority to prioritize long-term brand value over short-term profits and are increasingly considering the impact of their decisions on a broader scale.
  2. Businesses that can afford to spend money on marketing likely have a good product, as it indicates they are making money and have a healthy budget for advertising.
  3. Companies face pressure to grow in order to add new valuable features and capabilities for users, but achieving optimal growth rate can be challenging.

On Technological Change

  1. The tension between valuing tradition and embracing innovation is a natural aspect of human society. Technology not only changes the tech industry but also disrupts the social hierarchy and status of people.
  2. Entrepreneurial personalities require resources, money, and partners to realize their ideas. Criticism of venture capitalists and disruption process is misguided as it is necessary for progress and change.
  3. Taking personal responsibility, prioritizing impactful conversations, and building trust are crucial in communication and relationships.
  4. The computing power of modern laptops allows individuals to conduct groundbreaking scientific and artistic work from their desks or pockets.
  5. Andreessen acknowledges the sharp limits to the explanatory power of science and technology and remains open-minded to new ideas and underlying truths that are not yet known.

This already is the best podcast of 2024@pmarca with @RickRubin on @tetranow https://t.co/ao7hu70Kz0

— Mx Moritz (@mxmoritz) January 13, 2024
Strategic Growth
Bastian Moritz
Bastian Moritz
•
Strategic Growth
•
September 7, 2023
2023-09-07

Brain Chesky Explains the Concept of the "Designing 7-star Customer-Experience"

Airbnb's approach embodies the customer-centric idea that businesses should not just sell products or services but should aim to create outstanding experiences that resonate emotionally, foster loyalty, and turn customers into brand advocates.

For that you need a deep understanding of your customers and a holistic view of the customer journey.

Airbnb's realization that – just like Disney – their product isn't just the app or website but the entire experience indicates a holistic view of the customer journey. Every touchpoint, online or offline, is an opportunity to delight the customer.

Watch minutes 30:33 to 36:55, to find out how Brain storyboards an 11-star AirBnB experience.

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