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Research
Refine Your Ideal Customer Profile
Methods and frameworks for narrowing your ICP. Continuously refine as you gather more data and insights.
Customer Research
May 4
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7 min read
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Bastian Moritz
2024-05-04
Sales
Mastering Ideal Customer Profiles: A Deep Dive with B2B, B2C, and a Startup Case Study
Create effective Ideal Customer Profiles that are rooted in data, feedback, and cross-functional collaboration. Explore the nuances of ICP through detailed case studies on a tech company, a consumer goods brand, and a budding startup.
Customer-centric Sales
Oct 1
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7 min read
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Bastian Moritz
2023-10-01
Sales
Crafting Custom Lists: The Underrated Key to Authentic Business Engagement
Discover the magic of crafting your own lists: Understand why creating your own lists, based on genuine research, is the secret weapon for businesses aiming for authentic and effective engagement.
Customer-centric Sales
Oct 8
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7 min read
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2023-10-08
Software
Leveraging the Right Business Software Technology Stack for Exponential Growth
The right Business Software Technology Stack empowers you to do things right and accelerate your growth. Streamline processes, enhance productivity, and harness the power of technology to drive your company forward.
Growth Tech Stack
Apr 23
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7 min read
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Bastian Moritz
2021-04-23
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