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Featured from The Customer Centroid

Charlie Munger Lollapalooza
The Lollapalooza Effect: Charlie Munger's Blueprint for Mastering Complex Decisions

Charlie Munger offers understanding into the multifaceted nature of human psychology which is key to navigating complex decision making

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Portrait of senior Venture Capitalist businesswoman wearing glasses, sitting in library, looking at the camera
Calculate TAM SAM SOM Realistically Bottom-up and Top-down—with Examples

How-to calculate your market size more objectively using multiple approaches to Total Addressable Market, Serviceable Available Market, and Serviceable Obtainable Market

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Blitzscaling: Accelerate Your Business Growth and Dominate the Market

Gain a deeper understanding of this growth strategy, including key aspects of how blitzscaling is done, as outlined by Reid Hoffman and Chris Yeh.

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Sort by Date
Gen AI

The Best Prompt for Getting Proper Translation of Any Text

This translator prompt includes everything from cultural context to idiomatic expressions. This makes it more comprehensive and effective at ensuring high-quality translations.
Artificial Intelligence
Mar 22
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7 min read
•
Bastian Moritz
2025-03-22
Gen AI

How AI Challenges Assumptions and Fuels Innovation for Seth Godin: Bridge Thinking Gaps & Generate Ideas

“AI is the biggest leap since the invention of electricity”: How Seth Godin leverages AI for honest self-reflection, uncovering insights, and fostering innovation.
Artificial Intelligence
Nov 16
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7 min read
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Bastian Moritz
2024-11-16
Strategy

Stop Wasting Money on Useless Clicks and Boost Your ROI Today

How to attract qualified clicks that convert, boost your ROI, and grow your business by focusing on intent-driven strategies.
Strategic Growth
Oct 18
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7 min read
•
Bastian Moritz
2024-10-18
Branding

Effective Use of Case Studies in Marketing and Sales

Why case studies are effective marketing and sales tools that build trust, generate leads, and maximize your business success.
Branding
Jun 8
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7 min read
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Bastian Moritz
2024-06-08
Strategy

AIDA to Effectively Lead Prospects to Take Action

The foundational concept in the study of consumer behavior and advertising strategy to effectively lead potential customers through these stages of AIDA towards a conversion event.
Strategic Growth
Apr 18
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7 min read
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Bastian Moritz
2024-04-18
AIDA Captain
Strategy

The Power of the Awareness-Intent Matrix: Stages of Awareness

How to align your communication and copy with customer readiness AND awareness for improved engagement and higher conversion rates.
Strategic Growth
Apr 9
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7 min read
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Bastian Moritz
2024-04-09
copywriters and marketers discussing awareness-level stages
Research

The Concept and Effects of Social Proof in Marketing and Sales

Customer Research
Mar 29
•
7 min read
•
Bastian Moritz
2024-03-29
Research

The Ultimate Customer Survey Strategy: Capturing the Full Customer Journey

How conducting 2 simultaneous surveys can unlock exponential insights into your audience buyer’s and customer’s journeys.
Customer Research
Mar 26
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7 min read
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Bastian Moritz
2024-03-26
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