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Featured from The Customer Centroid

Charlie Munger Lollapalooza
The Lollapalooza Effect: Charlie Munger's Blueprint for Mastering Complex Decisions

Charlie Munger offers understanding into the multifaceted nature of human psychology which is key to navigating complex decision making

Read article
Portrait of senior Venture Capitalist businesswoman wearing glasses, sitting in library, looking at the camera
Calculate TAM SAM SOM Realistically Bottom-up and Top-down—with Examples

How-to calculate your market size more objectively using multiple approaches to Total Addressable Market, Serviceable Available Market, and Serviceable Obtainable Market

Read article
Group of founders huddle
Blitzscaling: Accelerate Your Business Growth and Dominate the Market

Gain a deeper understanding of this growth strategy, including key aspects of how blitzscaling is done, as outlined by Reid Hoffman and Chris Yeh.

Read article
All Articles
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Sort by Date
Gen AI

Translation Prompts for Specialized Translation Tasks: Glossaries, Context & QA for High-Quality Translations

Professional translators often use advanced prompts like glossaries, additional context, phrasing variations… Incorporate these specialized prompts into your workflow to achieve accurate, consistent, and high-quality translations ready for publication.
Artificial Intelligence
Apr 14
•
7 min read
•
Bastian Moritz
2025-04-14
Gen AI

The Best Prompt for Getting Proper Translation of Any Text

This translator prompt includes everything from cultural context to idiomatic expressions. This makes it more comprehensive and effective at ensuring high-quality translations.
Artificial Intelligence
Mar 22
•
7 min read
•
Bastian Moritz
2025-03-22
Sales

Day Trading Attention: A Discussion with ChatGPT

A discussion about the deep strategic foundations, to capitalize on market fluctuations to attract and engage users continuously.
Customer-centric Sales
May 19
•
7 min read
•
Bastian Moritz
2024-05-19
Startups

How to Actually Develop an Minimum Viable Product

“Minimum” refers to the smallest set of features needed to deploy the product for early adopters. “Viable” means that the product must be capable of delivering a core value.
Startup Growth
Apr 21
•
7 min read
•
Bastian Moritz
2024-04-21
happy vs unhappy user of an MVP Minimum Viable Product
Research

What are the Audience Research Methods to Inform Your Customer-centric Strategy?

Tailor your sales & marketing strategies effectively with audience research methods that help you understand the characteristics, needs, and preferences of your target audience.
Customer Research
Apr 1
•
7 min read
•
Bastian Moritz
2024-04-01
audience researcher with clipboard observing a group of people
Branding

Achieve Sustainable Growth with Strategic Customer and Buyer Journeys

The Buyer's Journey versus the Customer Journey, acquisition versus retention… How each journey is crucial in winning customers and turning them into lifelong advocates.
Branding
Mar 26
•
7 min read
•
Bastian Moritz
2024-03-26
Young Business People surprised by Customer Growth
Research

The Ultimate Customer Survey Strategy: Capturing the Full Customer Journey

How conducting 2 simultaneous surveys can unlock exponential insights into your audience buyer’s and customer’s journeys.
Customer Research
Mar 26
•
7 min read
•
Bastian Moritz
2024-03-26
Research

The Dangers of the Dark Triadic Rule

When to break away from the powerful Rule of 3 to improve communication and critical thinking.
Customer Research
Feb 26
•
7 min read
•
Bastian Moritz
2024-02-26
Father with Triplets making a mess in the kitchen
Strategy

Writing to Drive Sales: How to Leverage the Science & Psychology to Drive Conversions & Sales

A conversion-focused copywriting strategy combines the principles of psychology, behavioral science, and compelling storytelling to resonate with your target audience of one and drive them towards the intended conversion.
Strategic Growth
Nov 6
•
7 min read
•
Bastian Moritz
2023-11-06
a group of amazed conversion copywriters
Research

The Strategic Use of Repeated Exposure and the Phenomenon of Familiarity

The mere exposure effect plays a significant role in shaping consumer decisions, influencing marketing strategies, and driving business growth.
Customer Research
Jan 28
•
7 min read
•
Bastian Moritz
2024-01-28
Woman with sunhat and sunscreen looking to hide from the mere exposure of the sun
Research

Effectively Leveraging Cognitive Dissonance in Marketing and Sales

How we can craft messages and strategies that carefully induce and resolve dissonance, guiding consumers toward desired outcomes
Customer Research
Feb 11
•
7 min read
•
Bastian Moritz
2024-02-11
Social Psychologist Leon Festinger Cognitive Dissonance
Opinion

Great Writing on the Internet is like Makeup in Real Life

How carefully crafted words can enhance, transform, and communicate.
Opinion
Feb 9
•
7 min read
•
Bastian Moritz
2024-02-09
Writer sitting at desk in front of bookshelf with typewriter
Research

Attract Better Leads With ICPs in Marketing

Attract high-quality leads that are a good fit for your business
Customer Research
Jan 4
•
7 min read
•
Bastian Moritz
2024-01-04
Thumbnail group of persons finding out something interesting
Opinion

The Authenticity Paradox: Navigating the Real in a Syndicated World

Our relationship with content reflects a quest for truth and reliability in an increasingly complex world.
Opinion
Dec 27
•
7 min read
•
Bastian Moritz
2023-12-27
Measuring

Influencing how Your Content Gets Ranked

Engagement-based ranking of content is powerful because it tailors users' feeds to what they are most likely to engage with, based on their past behavior.
Growth Metrics
Dec 17
•
7 min read
•
Bastian Moritz
2023-12-17
Group of Professionals engaging with each other
Measuring

What is my Data Worth to Meta, Facebook and Instagram?

Your data is a key asset that drives the revenue of Social Media Companies like Meta and LinkedIn: But is it worth more than 120 Euros?
Growth Metrics
Nov 16
•
7 min read
•
Bastian Moritz
2023-11-16
woman presenting data to official sitting at desk
Opinion

Meta's Strategy of Becoming a Paid Subscription Service

Does Meta become the Netflix of Social Media?
Opinion
Nov 14
•
7 min read
•
Bastian Moritz
2023-11-14
Gen AI

Understanding Semantics: From Language to AI and Business Applications

Understand semantics, its foundations, and its profound implications in today's business landscape from language to cutting-edge AI applications.
Artificial Intelligence
Oct 26
•
7 min read
•
Bastian Moritz
2023-10-26
Strategy

The Importance of Human-centric Content for an Effective SEO Strategy

Effectiveness of SEO Strategies and Human-Centric Content with the 3-Step SEO Strategy—audience, distribution, optimization— striking the perfect balance between authentic, human-centric content and powerful SEO strategies.
Strategic Growth
Oct 23
•
7 min read
•
Bastian Moritz
2023-10-23
Strategy

Know Your Audience Better Than They Know Themselves

The power of audience empathy and the bottom-line impact of knowing your audience. A strategy to foster profound audience understanding and elevating brand perception.
Strategic Growth
Oct 9
•
7 min read
•
Bastian Moritz
2023-10-09
Group of professionals surprised
Branding

Unlock Audience-Centric Success with Perfect Message Audience Fit

Message Audience Fit, the key to ensuring your brand's voice resonates in today's crowded marketplace. Learn how to craft audience-centric messages that not only reach but truly connect.
Branding
Oct 5
•
7 min read
•
Bastian Moritz
2023-10-05
Branding

Seth Godin’s 5 Tips to Maximize Your Impact as a Creator in the Creator Economy

You’re already putting effort into your work so let’s look into how to have more impact. Discover Seth Godin's 5 transformative tips and thrive as a Creator
Branding
Oct 2
•
7 min read
•
Bastian Moritz
2023-10-02
Research

Decoding Personality through Twitter – The Next Frontier in Audience Analysis

New study with the largest dataset to date, to more accurately predict user personalities from tweets, paving the way for more personalized strategies in marketing, sales, and product design
Customer Research
Sep 28
•
7 min read
•
Bastian Moritz
2023-09-28
Opinion

How the Jobs-To-Be-Done Theory Aligns well With the Nuances of the Customer-centricity Concept

How the concept of customer-centricity integrates with the Jobs-To-Be-Done (JTBD) theory. Unlocking Customer-centricity by merging it with the JTBD framework.
Opinion
Aug 28
•
7 min read
•
Bastian Moritz
2023-08-28
thumbnail of two persons on bean bags discussing customer centric growth strategies
Youtube

YouTube Plans the Integration of Advanced Language and Recommender Models

YouTube's plans for a more audience-centric platform, promises deeper connections between viewers and creators.
YouTube
Sep 6
•
7 min read
•
Bastian Moritz
2023-09-06
YouTube
Strategy

Empathy in Business: The Cornerstone of True Customer-Centricity

Being customer-centric means having the tactical empathy and truly understanding your customers and wanting to serve them.
Strategic Growth
Aug 28
•
7 min read
•
Bastian Moritz
2023-08-28
Opinion

What the Concept of Customer-Centricity Means

The nuanced complexities of customer-centricity. And how Jobs and Bezos navigated this essential principle for enduring success.
Opinion
Aug 27
•
7 min read
•
Bastian Moritz
2023-08-27
Steve Jobs and Jeff Bezos in red chairs at Recode Decode
Customer Research
Bastian Moritz
Bastian Moritz
•
Customer Research
•
November 4, 2024
2024-11-04

My Biases Are Not Failures

I’m sitting in an important meeting and make a snap decision—maybe too quickly. Later, it turns out to be wrong. How did that happen? A moment of doubt that lingers. Why did I instinctively favor a colleague even when the facts said otherwise?

Our brain is a master of shortcuts—it tricks us faster than we realize. Situations like these aren’t rare; they shine a light on how our internal mechanisms shape our choices. These moments reveal a deeper truth: our brain operates on shortcuts.

Biases, or cognitive distortions, are systematic deviations in how we perceive and assess information. They come from the way our brain processes and simplifies decisions.

Here’s the kicker: Biases aren’t deliberate misdeeds, nor are they moral failings. They’re simply part of being human, and it’s okay to have them. What matters is how we deal with them.

Why does this matter?

Understanding that biases run on autopilot takes away the pressure to be perfect. These silent companions are part of our cognitive makeup—automatic processes that help us navigate daily life, sometimes for better, sometimes for worse.

Biases can lead to misjudgments, but they’re not inherently ethical missteps. They aren’t good or bad; they just are.

And that’s okay. Once we become aware of them, we have the power to make better, informed decisions and manage these unconscious influences. Recognizing them helps us make smarter choices.

What does this mean for you?

Whether at work, during negotiations, or when interacting with colleagues, ask yourself: Am I aware of how my perception is being shaped right now? The more you know your biases, the better you can question them and make wiser choices.

Biases affect more of our lives than we’d care to admit. But those who can identify and consciously manage them regain control.

Want to make better decisions?
Start by questioning your own biases and noticing the subtle moments when biases influence your perspective. After all, we all want to make better choices.

‍

Opinion
Bastian Moritz
Bastian Moritz
•
Opinion
•
February 17, 2024
2024-02-17

Making of/up New Rules

I'm trying my hand at a new format called #NewRules on Social.

It stems from a new content strategy and my need to hone my writing and observation skills.

We all come across these absurdities, contradictions and things that trigger emotions in us.

We can ridicule them, ignore them or get angry about them.

Or we can address them with a blend of comedy and commentary and a call to action.

And in doing so, call for concrete changes in society at large or in our own behaviors and actions.

Branding
Bastian Moritz
Bastian Moritz
•
Branding
•
January 8, 2024
2024-01-08

Analyzing Colin and Samir Most Viewed Video Ever

The success of Colin and Samir's most viewed video is rooted in a deep understanding of platform-specific dynamics, a focus on engagement through conversation, and leveraging cross-platform insights for content optimization.

This strategy can be a valuable guide for you if you are looking to enhance their content strategy across various social media platforms.

Our Instagram Reel about the new Ray-Ban Meta glasses was shared 1,082,464 times and became our most viewed video ever with 59.2M views.

View this post on Instagram

A post shared by Colin and Samir (@colinandsamir)

We increased our focus on Instagram this year, specifically with Reels. The built-in messaging aspect of Instagram makes the platform inherently more conversational and our videos more shareable. The IG DM allows for videos to operate as units of conversation, which is very different from Shorts / TikToks. Even when we had a big episode on YouTube, we’d look to Instagram (and TikTok) to see what people were saying about it.

Let's break it down to highlight key elements of your content strategy, which can be shared as advice:

1. Platform-Specific Focus

Strategy: Concentrating efforts on Instagram Reels.

Why It Works: Instagram's format is inherently more conversational than other platforms like YouTube Shorts or TikTok. The ease of sharing and the direct messaging feature on Instagram enhances the shareability and engagement of your content.

2. Utilizing Built-In Features for Engagement

Strategy: Leveraging Instagram's direct messaging (DM) feature.

Why It Works: The DM feature turns videos into conversational units, making them more personal and engaging. This approach differs from other platforms where content is typically consumed more passively.

3. Cross-Platform Analysis for Audience Insights

Strategy: Using Instagram and TikTok to gauge audience reactions to YouTube content.

Why It Works: This allows for a more holistic understanding of audience preferences and perceptions, which can inform content creation across all platforms.

4. Content as Conversation

Strategy: Creating content that serves as a starting point for conversations.

Why It Works: This approach fosters community engagement and encourages sharing, as people are more likely to share content that they find conversation-worthy.

5. Understanding Platform Dynamics

Strategy: Recognizing and utilizing the unique dynamics of each platform.

Why It Works: Different platforms cater to different audience behaviors and preferences. Tailoring content to fit the platform ensures higher engagement and relevance.

---

Be open to experiment with creative and understand the algorithms and how they are designed to enhance user engagement by showing content that is likely to interest each individual user, leading to a personalized experience.

Does your content provide value to the user base of the platform you use?

And does it serve a specific audience within that user base?

Startup Growth
Bastian Moritz
Bastian Moritz
•
Startup Growth
•
March 12, 2024
2024-03-12

The Best Startup Job Ad in the World

Arguably the best job ad in the world? Comes from Extropic in a very straightforward way.

"Yes, but Bastian, a sexy startup has no shortage of skilled specialists".

It's not a sexy ad either.

Because, curious people want to work on interesting problems - not on boring tasks that a computer could do but you refused to invest in.

And how do you spark curiosity?

By making an engaging video.

A good video has nothing to do with effects, VFX and SFX, or quick cuts that make you and your applicants feel nauseated as if you've just been on a rollercoaster.

A good video needs a compelling theme.

A theme that captivates its target audience AND people who think "Oh, Charlie might be interested in this topic and they probably haven't heard of it yet so I am going to tell them about it…"

"That's an exciting topic!", even I thought to myself, who understands nothing of what the founders are discussing. Even though we were once invited by the researchers at Fraunhofer IAF to find out first-hand how research is being conducted at the bleeding-edge of III-V semiconductors. So yes, I may know a bit more about semiconductors than the average person on the interwebs. But I didn't study physics, computer science nor electrical engineering.

“A good video is all about an interesting topic told well and without cliches,” as Niko likes to say.

How do you make a great video?

IMHO: The easiest way is to simply explain it.

Explain it to an interested layperson.

Just like Guillaume Verdon and Trevor McCourt explain it to Garry Tan. Garry is asking these questions that we’d like to ask Guillaume and Trevor ourselves. And questions that the right applicant might be able to ask them very soon themselves.

The entire video leads with “what ground-breaking thing is going on here?”

Not the fact that they're going from stealth startup to launch.

Not the fact that Verdon’s anonymous X account had been "doxed" by the New York Times.

But the fact that they were able to keep my attention for 10 minutes, despite it quickly became clear that it was a recruitment video, makes it... arguably the best job ad in the world.

Last week I talked about the best product demo in the world.

This week I talked about the best job ad in the world.

If you don't want to miss anything "best in the world", subscribe now and click the like button.

YouTube
Bastian Moritz
Bastian Moritz
•
YouTube
•
March 3, 2024
2024-03-03

Tesla Cybertruck: Brand Integration done the Creator Economy Way

A marvel of modern engineering.And a marvelous way to demonstrate it.

I liked the Top Gear’s Jack Rix #Tesla #Cybertruck review and his interview with the VP of Engineering Lars Moravy and the Chief Designer Franz von Holzhausen.

But this? This is product demonstration done right.

This is a product demo on the next level and although wild and you would never do it, this product demo seems much more appropriate.

This is what we actually want to see doing a car like this. Not your 40-year-old driving it to go shopping and dropping your kids of at soccer practice.

This will take care of the “German E-Angst.”

If you want to see the entire video (parental advisory advised), go to YouTube and search for Danny Duncan “I Drilled Horns On My Cybertruck!” #CreatorEconomy #InfluencerAdvertisment #BrandIntegration

Startup Growth
Bastian Moritz
Bastian Moritz
•
Startup Growth
•
February 10, 2024
2024-02-10

YC Partner Lightcone Podcast

Deep Inside the Minds of YC Leadership

Listening to the new YC Partner Podcast feels like being a fly on the wall within the pulsating heart of Silicon Valley.

It's as if you're privy to the very essence of the moment, tuning into conversations that resonate with the immediacy of the now.

The discussions unfurl topics that have likely been thoroughly explored in similar circles, hinting at a familiarity and depth only insiders possess.

Yes, the dialogue is moderated, and to the participants, it might tread over well-worn paths.

Yet, what captivates us are the underlying principles they navigate, principles that echo Paul Graham's essays and the inevitable intersection of business minds and administrative forces—highlighting a path to success that doesn't always necessitate their early involvement. Success, they imply, can be as simple as creating something remarkable.

YC has a long standing history shared their knowledge not just in essays and YC Startupschool and Garry Tan becoming a YouTuber.

But this time is different. It feels much more like in the present, they are talking about the now and the principles are the underlying truths, not the stars of the show. It seems they have become a media company not just a school where they as the professors graduate their students with a multi-million dollar evaluation on Demo Day.

This essence of being that proverbial fly, listening in on conversations that flow as naturally to them as breathing, offers a unique perspective.

It's exhilarating to be part of a dialogue that embodies the optimism of a generational shift, the dawn of the AI Age.

This confidence, this shared optimism, provides a comforting reassurance that my own aspirations aren't misplaced, even if they seem to be navigating the future with a six-month lead.

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