Do I have all the answers? Not at all, but if you keep reading you will figured it out pretty quick, “Jep, it’s always the same: generating more revenue by pursuing new paths”. Paths that your existing customers are on, paths that your ideal buyers are on. The method is the same, the approach is different.
I’m a method expert, not a subject matter expert for your industry. I show you how to uncover sustainable revenue growth with the scientific method, proven by evolution, without competing against luck… and yes here is “bad” copywriting all over the place… Do you know the rules? How do you want to break them? How do you think you gonna get to breakout growth?
What is the motivation of your leads and customers? What is their intent? How aware are they of solutions? Your solution? Are they even aware of their problem? How aware are they of products, and the market in general?
Start with one segment to build a great experience.
Get a direction shared across your teams: - a map that is unique to your organization and value proposition. - a shared language of growth. - messaging that resonates with high potential customers.
Don‘t have any customers yet, or entering a new market?
If we cannot gain insights from our real paying early adopters, we can from market research and make our best hypothesis about the customers’ value: What is the problem to be solved and how is your problem uniquely designed to solve it?
Then, bridging that gap from hypothesis about our customer (basically educated guesses based on sound market research) to actual customer insights. that is grounded in empirical data. It's not an easy journey but super fun and totally worth it.
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