What is the motivation of your leads and customers? What is their intent? How aware are they of solutions? Your solution? Are they even aware of their problem? How aware are they of products, and the market in general?
Start with one segment to build a great experience.
Get a direction shared across your teams: - a map that is unique to your organization and value proposition. - a shared language of growth. - messaging that resonates with high potential customers.
Don‘t have any customers yet, or entering a new market?
If we cannot gain insights from our real paying early adopters, we can from market research and make our best hypothesis about the customers’ value: What is the problem to be solved and how is your problem uniquely designed to solve it?
Then, bridging that gap from hypothesis about our customer (basically educated guesses based on sound market research) to actual customer insights. that is grounded in empirical data. It's not an easy journey but super fun and totally worth it.
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Conversion optimized growth strategies that focus on delivering customer success by matching everything you do with the expectations, awareness, and intent of your customers and prospects in order for them to be empowered to take both small and bold actions that result in businesses growth = revenue generation brand growth = impact maximization people growth = a better future of themselves.