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Founder-led Sales
Upstream Marketing
Ideal Customer
With an Ideal Customer Profile (ICP) you define of the type of customer that would benefit the most from your product or service. Customers that fit your ICP are the ones hiring your product over and over again, making them extremely important for your business customer-centric growth strategy. In a customer-centric sales and revenue strategy your sales team will qualify prospects and leads according to the fitness with your ICP.
Customer Journey
Customer-centric Sales
Customer-centric sales or demand side sales is a sales approach based on the principles of "pull" as known in the Lean Manufacturing methodology. It is based on being a trusted advisor and coach to your audience of one.
Customer Development
Customer Development
Product Market Fitness
Product Market Fitness is the
Customer Research
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Revenue Growth
Sales funnel and lead generation. Salestech and revenue growth stack

MXMORITZ.|

Customer-centric Growth

We deliver conversion optimized growth strategies that focus on delivering customer success by matching everything you do with the expectations, awareness, and intent of your customers and prospects in order for them to be empowered to take both small and bold actions and in return result for you in:
businesses growth = revenue generation,
brand growth = impact maximization,
people growth = a better future.