With an Ideal Customer Profile (ICP) you define of the type of customer that would benefit the most from your product or service. Customers that fit your ICP are the ones hiring your product over and over again, making them extremely important for your business customer-centric growth strategy. In a customer-centric sales and revenue strategy your sales team will qualify prospects and leads according to the fitness with your ICP.

Customer-centric sales or demand side sales is a sales approach based on the principles of "pull" as known in the Lean Manufacturing methodology. It is based on being a trusted advisor and coach to your audience of one.

Customer Development

Product Market Fitness is the

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Sales funnel and lead generation. Salestech and revenue growth stack